Lofty News

Lofty Helps Pass Senate Bill 690 Into Law, Eliminating Private CIPA Claims Against California Businesses

Admin — Wed, 07 Oct 2026 19:28:06 GMT

PHOENIX, October 7, 2026– Lofty, an award-winning AI innovator for the real estate industry, today announced a significant legal and legislative victory following California Governor Gavin Newsom’s signature of Senate Bill 690 (SB 690) into law, eliminating the private right of action for pen register claims under the California Invasion of Privacy Act (CIPA). SB 690 effectively ends a wave of demand letter campaigns that had threatened California businesses with hundreds of millions of dollars in potential statutory damages for standard website analytics practices. Committed to protecting its customers, Lofty filed a federal declaratory judgment action in the United States District Court for the Central district of California (Lofty, Inc. v. Shah, No. 2:26-cv-07425). With Governor Newsom’s signature, Lofty voluntarily dismissed that action. Previously, Lofty launched a CIPA Defense Program, a first of its kind legal protection initiative, providing customers with a full legal defense against meritless CIPA demand letters. Learn more about Lofty HERE.

SB 690 amends CIPA to eliminate the private right of action for alleged pen register violations under Cal. Penal Code § 638.51, which had been asserted against businesses that use third-party analytics, advertising, and tracking technologies on their websites. Previously, plaintiffs claimed that common tools such as Google Analytics, HubSpot, and similar platforms constituted illegal “pen registers,” exposing businesses to legal damages of $5,000 per violation. Under SB 690, only the California Attorney General has the right to enforce legal action, removing private litigation that had been used to obtain settlements from businesses engaging in ordinary, lawful commercial practices.

Steadfast in its commitment to the real estate industry, Lofty will continue to focus on developing innovative technology solutions, built to support agents and monitor the evolving privacy regulatory landscape to protect its customers and the integrity of its platform.

“Since our inception, we have been committed to serving the real estate industry though our agentic AI platform – one that depends on the same analytics and lead-tracking integrations that power virtually every modern website,” said Joe Chen, CEO, Lofty. “We are grateful to the California legislature for acting swiftly and to Governor Newsom for recognizing that CIPA’s pen register provisions were being exploited to undermine, rather than protect, businesses and consumers across the country.”

Lofty Launches MCP Server to Give Brokerages an Open Foundation for Their AI Strategy

Admin — Mon, 28 Sep 2026 15:00:00 GMT

PHOENIX, September 24, 2026– Lofty, an award-winning AI innovator for the real estate industry, today announced the release of Lofty MCP Server, a new capability that offers brokerages a secure way to connect with other AI tools, data, and proprietary workflows direct from the Lofty platform. Designed to provide brokerages with the open extensibility needed to maximize AI investments, Lofty’s MCP Server enables firms to leverage the power of Lofty AOS while also integrating their own custom AI agents and brokerage-specific systems. By delivering both the foundation and the flexibility to harness the power of AI within their unique business setting, Lofty continues to provide brokerages with the AI innovations they need to drive meaningful business growth. For more information, visit lofty.com.

As brokerages increasingly look to AI to improve productivity, operational efficiency, and business performance, the ability to connect existing AI agents, proprietary data, and established workflows has become increasingly important.

Lofty AOS already provides powerful out-of-the-box agentic AI capabilities. Its AI agents can proactively identify opportunities, determine next steps, and execute workflows without requiring users to be AI experts, write prompts or manage integrations. For brokerages that want to go further and also leverage proprietary AI technology, Lofty MCP provides a simple pathway to connect brokerage-specific systems and custom AI agents directly to the Lofty platform.

Based on the Model Context Protocol, Lofty MCP offers a standardized way to make Lofty accessible to MCP-compatible AI clients while maintaining the controls and authentication required for business use. Without requiring any custom integration code, Lofty MCP can enable AI agents to read information from Lofty and other sources, analyze business activity and, where authorized, take action within the platform.

For example, a broker could connect an in-house AI agent to Lofty and ask it to identify the most neglected opportunities in the database or identify which leads showed strong buying intent in the last 30 days but haven't been contacted in a week. Instead of simply surfacing information, connected AI agents can be designed to help brokerage leaders identify opportunities, initiate workflows, and act on business insights.

“Brokerage leaders understand the transformational power of AI, but AI is only as valuable as the business context it can access,” said Joe Chen, CEO of Lofty. “Lofty brings together a brokerage’s people, data and workflows into one operating system, and now we’re making that intelligence securely accessible to the AI agents our customers choose to use. Whether they’re leveraging Lofty’s own agentic AI or external AI tools, Lofty remains the trusted foundation connecting their business context with AI to drive better outcomes.”

Click HERE for more information about how Lofty’s MCP can help brokerages connect AI to the systems that run their business.

Lofty Drives CIPA Reform to Protect Real Estate Agents from Litigation

Admin — Wed, 02 Sep 2026 21:32:57 GMT

PHOENIX, September 2, 2026– Lofty, an award-winning AI innovator for the real estate industry, today welcomed the California Legislature’s passage of Senate Bill 690 (SB 690), a significant step toward curbing meritless litigation under the California Invasion of Privacy Act (CIPA).

The bill, which now heads to Governor Gavin Newsom for consideration, addresses a provision of CIPA that has increasingly been used to pursue businesses over commonplace website technologies. If signed into law, SB 690 would eliminate private lawsuits under CIPA’s pen register and trap-and-trace provision for qualifying website, online application, and mobile application activity.

The development follows Lofty’s aggressive efforts to protect its customers from CIPA-related demands. Earlier this year, Lofty launched its CIPA Defense Program, providing qualifying customers with legal support at no cost rather than leaving real estate professionals to navigate these claims on their own.

Lofty also took affirmative legal action to challenge serial CIPA claims targeting the company and its customers. That action became part of a broader effort among businesses, legal professionals, and other stakeholders to call attention to the growing use of a decades-old privacy law against ordinary modern website technologies.

Originally enacted in 1967, CIPA was designed to protect Californians from technologies such as telephone wiretapping and eavesdropping. In recent years, plaintiffs have increasingly attempted to apply provisions of the law to modern digital tools, creating a wave of demand letters and litigation against businesses.

SB 690 would significantly limit the ability of private plaintiffs to pursue certain claims based on website and application activity. The legislation also includes retroactive protections for qualifying claims filed within two years before the amendments take effect.

While the bill awaits the Governor’s signature, its passage marks an important development for businesses facing these types of claims and reinforces Lofty’s commitment to standing behind its technology and its customers.

Existing Lofty customers who receive a CIPA demand letter can continue to contact Lofty through the Help Center for assistance under the CIPA Defense Program.

Lofty Named Official AI Partner of Real Estate by Inman

Admin — Wed, 12 Aug 2026 19:37:49 GMT

Phoenix, AZ – August 12, 2026 – Lofty, an award-winning AI innovator for the real estate industry, today announced the company has been named the official AI partner of Real Estate by Inman. With aspirations to become the Bloomberg of Real Estate, Inman selected Lofty as one of only two technology providers to help enable the company’s next iteration. This includes providing Lofty’s industry-leading agentic AI capabilities to power the Inman 2.0 platform, transforming the storied editorial brand from a source real estate professionals read into a system they use to make decisions every day. For more information on Lofty’s position as the official Inman AI partner, visit inman.com

Powering the reimagined version of Inman, Lofty’s award-winning agentic AI capabilities will deliver three key technical pillars of the new platform including:

“Ask Inman” – A conversational AI bar built directly into the Inman platform, the feature will enable subscribers to type a question about a deal, a market, or a story, and the receive an answer back in real time, grounded in two sources no one else has together: live market data and more than forty years of Inman newsroom reporting. Every answer cites the story behind it, so the subscriber isn't just getting an output but key source details.

Social Studio – Powered by Lofty, Social Studio turns Inman journalism into a subscriber's own content. The new capability will enable an agent to film a video with an Inman article or data visual as their backdrop, leverage AI to develop localized content targeted at their clients, in their voice, and publish the information straight to their social media channels.

Inman AI Certification – Built alongside Lofty, the new certification program will train agents and brokers on how to tangibly use AI in their business. Featuring practical educational modules, tracked progress, and a verified credential for clients and recruiters to see, the designation can help real estate professionals stand out from the competition.

“AI is changing the game for real estate professionals across every market but navigating how to best to use the technology to drive results can be a challenge for many. By partnering with Inman, we can not only help agents and brokerages deliver better experiences for their clients but truly incorporate AI into day-to-day operations to realize its full potential and supercharge business growth,” noted Joe Chen, CEO of Lofty.

“Inman has earned the industry's trust for more than four decades. Inman 2.0 is how we build on that foundation, creating the intelligence platform real estate professionals use to make smarter decisions every day. Our ambition is simple: to become the Bloomberg of residential real estate. Lofty is the right AI partner to help make that vision a reality, bringing the agentic AI capabilities that will transform trusted journalism and market intelligence into practical tools for the industry,” said Tom Bohn, CEO of Inman.

Lofty Introduces House.ai at Inman Connect 2026

Admin — Tue, 28 Jul 2026 15:44:28 GMT

San Diego, CA and Phoenix, AZ – July 28, 2026 – Lofty, an award-winning AI innovator for the real estate industry, today introduced House.ai, financial intelligence for homeownership, at Inman Connect San Diego 2026 (Booth #4). The robust platform was designed to help consumers better understand their buying power to make smarter, more informed decisions and deliver more transaction-ready clients to hard working real estate professionals within the Lofty network. House.ai helps streamline the often-complicated home buying process and unlike other industry resources, more easily connect qualified consumers with the professionals who can help make their home buying dreams come true. Visit us at Booth #4 at Inman Connect San Diego to learn more about House.ai.

- Inman Connect Speaking Session: Dave Carter, vice president, marketing, Lofty will present: “The Knowledge Gap: Real Estate’s Hidden Obstacle to Home Sales” on Thursday, July 30^th at 11:20 a.m. on the mainstage at Inman Connect San Diego.

A recent Wells Fargo survey found that nearly 70% of prospective first-time homebuyers believe they understand the homebuying process yet about 75% could not answer even half the questions on a basic 12-question homebuying quiz correctly, and 90% misunderstood how closing costs work. The result is a stalled pipeline across the industry: buyers who could qualify, but who never clearly understand their buying power and as a result, never make the call.

House.ai was built to close that gap.

The AI powered platform helps consumers build credit, save smarter, understand what they can really afford, and become mortgage-ready, delivering a clear, personalized plan across buying, selling, renting, and/or owning a home. Designed for everyone along the home buying journey – a first-time buyer, a homeowner ready to move up, or an owner deciding whether to rent out a property while buying the next one - House.ai turns uncertainty into a thoughtful, documented and personalized plan to support consumers in the next important step.

For agents and brokers, House.ai absorbs the time-consuming upfront work required to qualify leads and delivers only those that are sales ready, ensuring agents can stay focused on consumers eager to make the next move. As a consumer's readiness builds and their profile crosses into “offer-ready,” House.ai connects them to a trusted local agent or mortgage professional through the Lofty network. Unlike other industry resources, House.ai doesn’t deliver more leads but better-prepared prospects to help maximize agent productivity and support increased business growth.

“The real estate industry has been held back from achieving its growth potential as consumers lack the personalized insight needed to harness their true buying power,” said Joe Chen, CEO and Founder of House.ai. “House.ai closes that gap for consumers, and it changes the equation for agents, too: instead of chasing unqualified leads, professionals in the Lofty network meet clients who already know their number, their gap, and their plan. This ensures a better experience for buyers, and a stronger pipeline for the professionals who serve them.”

Real estate professionals can learn more about House.ai, the exclusive pipeline connecting them with pre-qualified, transaction-ready clients, HERE.

Lofty Expands AOS, Its Agentic AI Operating System for Real Estate, Anchored by New Cowork Experience

Admin — Tue, 28 Jul 2026 15:32:43 GMT

San Diego, CA and Phoenix, AZ – July 28, 2026 – Lofty, an award-winning AI innovator for the real estate industry, today unveiled an expanded version of the company’s Agentic AI operating system, Lofty AOS and introduced Lofty Cowork. Developed in conjunction with feedback from Lofty users and built and tested against the way top performing agents truly work, Cowork replaces dozens of clicks with a single conversation and anchors a completely reimagined version of the Lofty platform, rebuilt from the ground up around AI. The result is an entirely new Lofty experience designed to drive further adoption of AI by making it more visible, useful, and easier for agents to understand and access.

Both innovations will be featured this week at Inman Connect San Diego 2026 (Booth #4), showcasing the power of agentic AI to do more than simply automate tasks but transform any real estate business. During the show, attendees can also learn about today’s additional launch of House.ai, a new financial intelligence platform for homeownership, built to help consumers better understand their buying power and deliver transaction-ready clients to real estate professionals within the Lofty network.

For more information on the power of Lofty’s award-winning agentic AI operating system, visit
https://lofty.com/aos.

The Impact of an Agentic AI Operating System for Real Estate
Most real estate AI capabilities rely on chatbots that wait for users to ask questions. Lofty AOS takes a fundamentally different approach by proactively managing workflows and determining the best actions to help agents achieve their goals. Today’s release replaces a dashboard full of widgets with prioritized, ready-to-execute tasks, eliminating the need for agents to decide where to start. By handling prioritization and routine work, Lofty enables real estate agents to spend less time learning and managing AI technology and more time building client relationships and closing deals.

Lofty Cowork Supercharges Activity Execution
At the forefront of the improvements to Lofty AOS is the new Lofty Cowork, an AI-powered workspace that automatically prioritizes the most important tasks each day. Presented in a familiar chat interface, Cowork enables agents to quickly review leads, send mass texts, build Smart Plans, and complete other high-impact activities. Built from the workflows of top-producing real estate agents and teams, Cowork requires no setup. Each day, it automatically identifies opportunities, explains why they matter, recommends the next best action, and provides a one-click option to execute it.

This includes key features such as:

- “Your Morning Read” – Removes the guesswork of lead management by prioritizing high value tasks for agents.
- “What Needs You Now” – Automatically detects, prioritizes, and ranks key activities that only a human can execute.
- Premier customization – Lofty users can now create customized AI agents to ensure they get exactly what is needed from the system. By offering the flexibility to make their own AI agents, handling anything from the onboarding process to post closing activities, Cowork can execute custom tasks exactly as the agent would and help grow the business.
- Copilots – In addition to creating custom AI agents, Lofty users can continue to leverage specialized AI copilots (including Sales Agent, Social Agent, and Homeowner Agent) to automate key workflows such as lead engagement, social media marketing, and seller lead generation. Working alongside Lofty AOS, these purpose-built AI agents provide additional support and complement the platform’s flexibility to generate custom AI agents.

“Artificial intelligence has become a commonplace term in real estate, but most solutions remain reactive, placing the burden on the agent to prompt tools, interpret outputs, and determine next steps,” commented Henry Li, Chief Technology Officer, Lofty. “Lofty AOS and the addition of Cowork eliminates the dependence on agent adoption to make AI a reality, finally capturing the productivity and efficiency gains AI has long promised but seldom delivered.”

As noted in an industry analyst report from IT Brand Pulse, “[Lofty AOS] is not another AI feature release. It is a new operating model.” This unique approach has also been deemed groundbreaking by various industry awards, recognizing Lofty AOS as the most innovative AI product for real estate in 2026.

To learn more about Lofty’s industry-first agentic AI platform, visit lofty.com or stop by booth #4 at Inman Connect San Diego.

Lofty Launches CIPA Defense Program to Shield Real Estate Professionals from Meritless Litigation — at No Cost

Admin — Thu, 09 Jul 2026 17:06:48 GMT

Phoenix, AZ - July 9, 2026 – Lofty, an award-winning AI innovator for the real estate industry, today announced the launch of the Lofty CIPA Defense Program — a first-of-its-kind legal protection initiative that provides customers with a full legal defense against meritless California Invasion of Privacy Act (CIPA) demand letters, at no cost to the customer. The new program provides demand letter review, formal legal response, and legal support throughout any qualifying claim.

Real estate professionals across the country are facing a surge of frivolous legal threats based on a statute designed to regulate telephone surveillance — decades before the modern web existed. Agents, team leaders and brokerage owners are being sued simply for using standard website tools like Google Analytics 4 and HubSpot, the same analytics platforms deployed by virtually every business operating a website. Demand letters typically cite up to $50,000 in alleged damages and pressure recipients to settle quickly, with most settlements landing between $5,000 and $15,000.

Lofty’s position is unambiguous: these claims are without legal merit. CIPA’s pen register provisions were enacted to regulate mechanical telephone surveillance — not commercial website analytics. Lofty has researched this issue thoroughly, is confident in the compliance of its platform, and will not encourage customers to settle claims it believes should be dismissed.

The new Lofty CIPA Defense Program includes:
-Demand Letter Review: Lofty’s legal team will review any qualifying demand letter and deliver a written assessment within five business days.
-Formal Legal Response: Lofty will prepare and send a substantive response to the claimant on the customer’s behalf, asserting all available legal and factual defenses.
-Legal Support at No Cost: If a formal complaint is filed, Lofty will provide legal support and coordination to defend the customer — at no cost to the customer.
-No Settlement Pressure: Lofty’s goal is dismissal, not settlement, discouraging customers from. paying claims that lack merit.
-Ongoing Case Updates: Customers stay informed at every stage without having to manage the process themselves.
“Real estate professionals should not have to choose between running their business and defending themselves from meritless legal threats. In solidarity with the real estate industry, we are committed to helping agents, team leaders and brokerage owners stay focused, while we tackle the cumbersome work of defending against these meritless threats.” — Henry Li, Chief Technology Officer, Lofty

Existing customers who have received a CIPA demand letter should visit the Lofty Help Center and complete the contact form immediately. at. Real estate professionals on other platforms who want to learn more can request a demo at lofty.com.

Lofty Launches Client Transaction Portal to Give Homebuyers and Sellers Real-Time Visibility

Admin — Thu, 04 Jun 2026 23:12:03 GMT

Phoenix, AZ - June 4, 2026 – Lofty, an award-winning AI innovator for the real estate industry, today unveiled a new Client Transaction Portal, delivered seamlessly through the Closely app and within Lofty Transactions. The new portal allows agents the ability to share real-time transaction updates, documents, and e-signature requests with clients without giving them access to back-office tools. Delivered through the mobile app, clients stay informed in real-time, while agents maintain control of which transaction stages and documents are visible, keeping internal workflows private. By offering transparency, agents build trust and bring peace of mind to valued clients with continuous updates – from contract to close. To learn more about Lofty’s Client Transaction Portal, visit HERE.

According to the National Association of Realtors (NAR), agents are responsible for nearly 200 tasks within a single buying or selling transaction. Lofty’s new Client Transaction Portal is helping agents automate this overwhelming list of to do’s by providing a centralized hub of transaction data within the Closely app - replacing scattered texts, emails chains and status update calls. With access from anywhere, on any device, the portal also empowers clients to stay informed throughout the transaction, better than ever before. By tracking real-time progress, reviewing and signing documents, and uploading files directly to an agent, the portal removes friction and helps turn transaction chaos into seamless collaboration.

“The Client Transaction Portal has completely changed how we communicate during transactions. Our clients love having one place to see updates, sign documents, and track progress in real time without constant calls or emails. It’s made the entire experience smoother and far more transparent,” said Adam Gillespie, Realtor | Al & CRM Coach

Key features of the Client Transaction Portal:

- Ability to activate a client-facing portal per transaction directly from the Transaction detail page
- Allow agents to control which clients can see the transaction with individual visibility toggles
- Empower clients to view transaction progress, review and e-sign documents, and upload their own files from Closely
- Enable two-way document exchange between agents and clients; lead-uploaded documents automatically sync back to the Transaction Documents module in Lofty
- Notify the Transaction Owner via email and push notification when a client uploads or deletes a document
- Preview button lets agents see exactly what their client sees before sending an invite

“Our new Client Transaction Portal was designed to eliminate document slowdowns, improve workflow transparency and meet both clients and agents where they are – on the go. With real time access to a centralized hub of essential documents and transaction data, the portal will help remove the friction often associated with the lengthy and arduous process. By more intentionally integrating clients into the transaction flow, we aim to create a more collaborative, trusting and productive real estate experience for both parties,” said Henry Li, CTO, Lofty.

To learn more about how Lofty can help your real estate business, visit lofty.com.

Lofty Introduces Canva Integration to Help Agents Shorten Workflows and Eliminate Distribution Bottlenecks

Admin — Tue, 12 May 2026 23:02:38 GMT

Phoenix, AZ - May 13, 2026 – Lofty, the real estate industry’s pioneer in agentic AI, today announced the launch of its native integration with Canva, designed to help real estate agents streamline their workflows with one of the industry’s most popular marketing tools. Now available in the Canva App Marketplace, the Lofty integration allows real estate agents to pull live listing photos, property details, and agent profile information directly into any Canva design, and then export finished assets back into Lofty for distribution via Smart Plans, Social Studio, and direct text messaging to leads. The result is a seamless, closed-loop workflow that enables agents to use a tool they already value, while keeping their marketing content tied to the Lofty platform for optimization and conversion. To learn more, check out the full integration walkthrough.

A pervasive tool among real estate agents, Canva’s graphic design platform allows users to create social media graphics and visual content without requiring professional design skills. With nearly 250 Canva related customer support requests over the past year, Lofty customers have made the integration one of the most consistently requested capabilities in the company’s history. By delivering on that demand, agents can now access the integration directly inside Canva by installing the Lofty app from the Canva App Marketplace and signing in with their existing Lofty credentials. The app is available to all, including those on Canva’s free plan, and respects the same listing access permissions already configured in Lofty, including access to office or team inventory.

“Real estate agents have built their workflows around tools they trust and Canva is one of the biggest. Rather than asking agents to abandon what works, we built a bridge. By bringing Lofty’s live data directly into the Canva design experience and then routing finished content back into our platform, we can eliminate friction between critical tools, meet people where they are, and ensure all roads lead back to a single platform for distribution, tracking, and optimization,” noted Henry Li, Chief Technology Officer, Lofty.

The Canva integration is the latest addition to Lofty’s growing library of third-party integrations, which spans more than 70 connected tools and platforms. The integration also aligns with Lofty’s broader Agentic AI Operating System (AOS), which is designed to remove friction from every step of an agent’s workflow – from lead generation and nurturing to marketing execution and transaction management – so agents can focus on driving growth, building relationships, and closing deals.

A full walkthrough of the Canva integration is available at help.lofty.com. For more information about Lofty’s award-winning agentic AI platform and integration ecosystem, visit Lofty.com.

Lofty Wins Gold at the 2nd Annual 2026 Globee® Awards for Artificial Intelligence

Admin — Thu, 07 May 2026 22:41:39 GMT

Phoenix, AZ - May 7, 2026 - Lofty, an award-winning AI innovator for the real estate industry, is honored to be named a Gold winner in the 2nd Annual 2026 Globee® Awards for Artificial Intelligence, a global program that recognizes achievements and advancements in artificial intelligence, machine learning, automation, and more, across industries. Lofty was also recognized as the Best of Category winner in the Most Innovative AI Product for Real Estate, receiving the highest overall score in its category. This distinction represents the top-ranked submission among all entries evaluated in that category, based on a data-driven scoring process conducted by experienced industry professionals worldwide.  To learn more about Lofty’s Agentic AI Operating System (AOS), visit https://lofty.com/aos.  

For nearly a decade, Lofty has been on the forefront of AI, helping customers optimize every step of the real estate journey and empowering agents to spend more time building relationships and their business. Unlike traditional, reactive AI platforms and tools, Lofty AOS takes ownership of entire workflows and takes proactive, decisive, and autonomous action to deliver on objectives. This essential shift underscores Lofty’s leadership position in the market, razor focused on helping more than 85,000 agents across North America drive business growth through AI innovations that deliver bottom-line impact. 

“We are grateful to be acknowledged as a Gold Winner in the Globee Awards for Artificial Intelligence and Best of Category winner for Most Innovative Products for Real Estate,” said Dave Carter, VP, Marketing, Lofty.  "Our agile product development team continues to demonstrate a commitment to tech innovation, delivering a robust platform underpinned by Agentic AI, to help agents and teams be successful.  This latest acknowledgement reflects their hard work and our leadership position in harnessing the power of AI to help take the real estate industry to the next level.”

San Madan, President of the Globee Awards, commented, “Congratulations to the 2026 winners for their achievements in artificial intelligence across industries and organizational roles. Your accomplishments reflect innovation, measurable impact, and the growing role of AI in shaping business and technology.”

To learn more about Lofty’s award winning Agentic AI Operating System, visit https://lofty.com/aos.  