Platform
Lead Generation
Branding Ads
Contact us
Lofty Platform Plans
CoreBest for high-performing agents and new teams |
PremierBest for established, fast-growing teams |
EnterpriseBest for large teams and brokerages |
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| FEATURES | ||||
| IDX Website | Fully Customizable | Fully Customizable | Fully Customizable | |
| CRM w/Sales Acceleration |  |
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| Mobile App | |
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| Dynamic Lead Scoring | |
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| Marketing Automation w/Smart Plans | |
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| Listing Tools | |
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| Reporting | |
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| Integrations | |
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| Agent Subdomains | |
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| Advanced Lead Routing | |
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| Team Management | |
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| External Listing Tool | |
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| AVAILABLE ADD-ONS | ||||
| • Al Assistant(Chatbot) | |
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| • Lead Generation | |
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| • Call Packages | |
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| • Text Packages | |
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| • Additonal MLS | |
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| • Custom Agent Websites | |
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Plan Comparison
| Professional | Accelerator | Enterprise | ||
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| Emails ? If you exceed your monthly outgoing email limit, you will have to pay $1 per additional 5000 emails (rounded up after each email past the limit). (Monthly Outgoing Emails Per User) | 12,000 | 25,000 | Unlimited | |
| Contacts | 5,000 | 25,000 | 50,000 | |
| Website | ||||
| Home Evaluation Page | ||||
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IDX Website Additional MLS board fee may apply |
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| Subdomain Websites | ||||
| Website Sold Listings | ||||
| Basic CMS for the Website | ||||
| Full CMS for the Website | ||||
| Full Function Blog | ||||
| Neighborhood Introduction Pages | ||||
| Market Trends IDX Info | ||||
| 50hrs Dedicated Design & Development Time | ||||
| CRM | ||||
| Spousal/Joint Leads | ||||
| Bulk Email Messages | ||||
| Bulk Texting (w/Dialer Purchase) | ||||
| Customized Sales Pipeline | ||||
| Full Feature Mobile CRM | ||||
| Automated Smart Actions | ||||
| Market Reports | ||||
| Recurring Emails/Texts | ||||
| Team Chat (w/Dialer Purchase) | ||||
| Team Document Storage | ||||
| Lead Routing | ||||
| Multi-role Assignment | ||||
| Sales Tracking & Reporting | ||||
| Smart Retention System | ||||
| Text Code (w/Dialer Purchase) | ||||
| Listing Management (w/IDX Website) | ||||
| Round Robin and Blast | ||||
| Action Plan Library | ||||
| Smart Dynamic Lead Scoring | ||||
| Full Funnel Business Forecasting | ||||
| Team Performance Analytics | ||||
| Transaction Management | ||||
| Lead Pond | ||||
| Dedicated Forecasting (Coming Soon) | ||||
| Service | ||||
| Help Center | ||||
| Training Webinar | ||||
| 24/7 Email Support | ||||
| Phone Support (8hrs, M-F) | ||||
| Lender Cost Sharing | ||||
| 24/7 Phone Support | ||||
Digital Advertising
Take the headache and expense out of marketing
Lead Generation
Get a steady flow of new high-quality leads with Lofty's target-oriented ad campaigns.
Accelerator and Enterprise Plans allow you to split up to 50% of your marketing cost by inviting a lender.
- Buyer
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20-30 buyer leads -
50-70 buyer leads -
More Leads
AND
- Seller
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10-20 seller leads -
20-40 seller leads -
More Leads
Branding Ads
Get steady impressions in your service zone and for your sphere.
Ads by Zip Code
Make a name for yourself in your target zip codes
10,000 imps in zip code area
- Stay focused on your target areas for local impact
- Simple and affordable
- Each zip code allows for up to 5 slots
Ads for Your Sphere
Go for referral business. Are you making the most of your network?
3,000 imps for 1,000 contacts
- Stay fresh in contacts' minds
- Show your sphere that you're active
- Boost referral business
FAQ
1
Why choose Lofty?
Lofty is the smart solution to every realtor's problems. Our suite of intelligent engagement tools goes beyond drip campaigns and followup emails to automatically help you nurture leads from first contact to close. We believe in constant improvement and optimization, so every step from lead generation to listing alerts is optimized for your success. Managing a team or a brokerage? No problem, we offer lead routing and team management solutions. It's hard to do well in real estate, and that's why Lofty is here to help.
3
Can I link the Lofty CRM to other platforms?
Absolutely! Integration is the name of the game at Lofty. We're all about making your life easier. Lofty works with Gmail, Google Calendar, Zillow, Zapier, MailChimp and many other tools that you're already using. We're constantly evolving to include more and more systems, just ask and we'll do our best to integrate your favorite tools!
5
How can Lofty help me get leads?
Lofty runs a sophisticated ad management system designed to bring you leads. We begin with using macro insights distilled from successful campaigns we've run all across the country, then optimizing the budget allocation, keyword selection, and targeting based on optimization done by our AI Advertising algorithm. Our campaigns are tailor fit for your success, contact us to get started!
2
What are the differences between Lofty's monthly and annual plans?
If you choose the monthly plan, you'll be charged (you guessed it) monthly. If you choose the annual plan, you'll be charged one time for the whole year's service, but we'll waive the setup fee and contract deposit. Plan ahead and save!
4
What are "Smart Plans" for?
Every agent at some point wonders if they're doing things right. Am I messaging too much? Not enough? Should I call? Or are texts better these days? Finding the best approach is hard, and following it can be harder, which is why we have Smart Plans. Smart Plans combine and improve drip campaigns and action plans, and can automatically recommend a best practice approach based on a lead's behavior and profile. Contact confidently with Lofty CRM.
6
Where will my branding ads be shown?
Smart retargeting means that wherever your prospect goes on the web, there's a chance your ad will appear, whether it's The New York Times or Facebook.