Adam Frank began his real estate career in 2018 and joined Epique Realty in 2024, stepping into the role of Lofty Liaison to help elevate agent performance through Lofty’s CRM and marketing suite. As a high-performing real estate advisor with a strong analytical mindset and a natural affinity for systems, Adam quickly found himself drawn into the world of real estate tech. After identifying more than 40 features that outpaced the functionality of his previous platform, he adopted Lofty in 2019 and has since become a go-to expert for agents looking to streamline and scale their operations.
Adam’s true value lies in his data-driven, systems-first approach to agent enablement—combining deep customization with measurable results. Using Lofty’s Smart Plans, conditional workflows, and buyer-matching engine, he consistently achieves standout engagement: 42% open rates on welcome emails and low- to mid-30% across other campaigns—nearly double the industry average of 17–18%. His workflows trim out six or more unnecessary touchpoints through advanced logic, and personalized outreach like automatically triggered handwritten postcards helping to maintain a high-touch experience at scale. He’s also leveraged Lofty’s drag-and-drop IDX website builder to launch high-converting, custom sites—without needing to code or hire outside developers—ensuring that agents can focus more on relationships, not tech troubleshooting. With built-in tools that make follow-up simple, AI automation that feels truly intelligent, and a fully integrated workspace, Adam has replaced the frustration of juggling disconnected tools with a streamlined, sophisticated system.
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