Erica Wright, Chief Operations Officer at VRA Realty, joined the company in 2022 with a mission to streamline operations and empower agents with better tools. At the time, only a handful of agents were actively using their old CRM, and the system was difficult to navigate, costly, and didn’t offer the support they needed. She knew if was time to start the search for a new platform that was intuitive, scalable, and backed by a responsive team. After testing several options, Lofty stood out—not only for its user-friendly design and powerful AI features, but also for its unparalleled customer support. Since switching, adoption has climbed dramatically, with an overwhelming amount of agents now engaged with the platform.
Lofty quickly became the backbone of VRA Realty’s operations. From AI-powered social media automation and dynamic website tools to personalized training sessions and built-in onboarding, the system made it easier than ever for agents to market themselves, nurture leads, and stay organized. Erica especially values how Lofty consolidates everything into one seamless experience—CRM, transaction management, marketing, social media and more—all under one roof. With increased agent productivity, backend support, and tools that scale with the business, Lofty has become an essential partner in VRA’s ongoing success.
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