From Million-Dollar Agent to Scalable Brokerage Model: How Todd Walters Uses Lofty to Multiply Results

Todd Walters, CEO of Your Home Sold Guaranteed Realty, has built one of the most scalable and systemized brokerage models in the country. After going from bankrupt at 21 to earning over $1 million annually by 25, Todd turned his personal success into a repeatable formula. His agents now average $300,000+ per year, well above the $50,000 industry norm, thanks to a listing-based marketing model and a structured system that removes the burden of complex tech. To power this at scale, Todd needed a platform that could replicate his process across a growing team—and Lofty delivered with automated smart plans tied to each new listing, agents generate leads, triggered follow-ups, and instantly connect with high-intent prospects automatically. His direct database marketing approach produces 30+ leads per listing in just 3 weeks, all routed to the right agent through Lofty’s segmentation and workflows.

He praises Lofty for its workflow customization, ease of implementation, and most importantly, the ability to build in his proprietary systems without complex integrations, noting, “Most CRMs are good, but Lofty allowed us to bake in our proprietary system. That’s been a game-changer.” By eliminating the need for external tools, manual follow-up, or agent guesswork, Lofty has helped Todd create a true plug-and-play environment where agents can walk in, follow the system, and start producing. The platform’s adaptability has not only saved time and boosted conversions—it has become the engine behind his ability to recruit, scale, and deliver predictable results across every location.