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Close More Deals Faster With Mobile

With Lofty, the award-winning, AI-powered platform for real estate professionals.

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Elevate your Brand, Capture and Convert More Leads with an Intelligent IDX Website

SEO optimized, fully customizable, and agent friendly, Lofty provides the perfect platform to showcase your brand, and deliver an elegant browsing experience for your clients.

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#1 rated website builder for real estate professionals
Template Library
Choose from a huge library of modern site design templates, all easily adaptable for agents, teams, and brokerages, and ranging in style from luxury to contemporary. Customize listings, galleries, and branding with a simple drag-and-drop editor.
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Real Estate Search Solutions
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  • Advanced IDX Home Search

    Give your clients a seamless, user-friendly search experience.
    Display the most accurate and up-to-date listings.
    Expansive filters help leads narrow their search for the perfect home.

  • Nationwide MLS & Optimized Pocket Listings

    Access hundreds of MLS feeds, updated every few minutes.
    Easily add pocket listings to stay ahead of the market.

  • Add Hyper-Local Featured Area Information

    Easily add up-to-date local area information to your website.
    Showcase target neighborhoods and school districts.
    Position yourself as the local market expert.

Superior SEO-Driven Performance
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Dominate search engine results with our cutting-edge SEO. Gain visibility, attract more visitors, and outpace the competition!
  • check_mark Quickly set up your SEO with user-friendly tools
  • check_mark Clear checklist to optimize every part of your site
  • check_mark Get detailed performance insights for each page
  • check_mark Receive smart, actionable suggestions to boost your rankings
  • check_mark Use AI to populate meta titles and descriptions
Comparison with Other Websites
Lofty Product 1 Product 2 Product 3 Product 4 Product 5
Performance
99
54
62
30
57
-22
57
-22
First Contentful Paint
0.5s
0.5s
0.7s
+0.2s
0.9s
+0.4s
0.7s
+0.2s
1.0s
+0.5s
Largest Contentful Paint
0.6s
1.3s
+0.7s
1.7s
+1.1s
4.0s
+3.4s
0.7s
+0.1s
2.4s
+1.8s
Total Blocking Time
0ms
660ms
+660ms
1,140ms
+1,140ms
500ms
+500ms
290ms
+290ms
500ms
+500ms
Cumulative Layout Shift
0.001
0.243
+106
0.005
+0.004
0.032
+0.031
0.001
0
0.02
+0.019
Speed index
0.7s
1.5s
+106
2.6s
+1.9s
3.5s
+2.8s
3.4s
+2.7s
2.5s
+1.8s
Deploy Powerful Capture Tools to Attract More Buyers & Sellers
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Turn your website into a lead generating machine with powerful landing pages designed to capture and convert more visitors into leads and opportunities.
  • check_mark Maximize your lead quality and conversion rate
  • check_mark Deploy highly customizable landing pages to help buyers and sellers assess property values
Deliver a Mobile-Optimized Customer Experience with Closely
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Closely is the mobile app extension of your website, and is free for all agents. It empowers your clients to explore properties, stay engaged with you, and manage their real estate journey, all with the convenience of their own mobile phone.
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  • check_mark Real-Time Notifications
  • check_mark Direct Communication
Website Features
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Domain Connection
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Wide-Ranging Template Choices
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400+ MLS Integrations
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Page Editor
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SEO Settings
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Featured Area Pages
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Block Library
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Listing Embed
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Home Valuation Tool
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AI ChatBot
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Landing Page
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Listing Alerts
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Blog
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Custom Block/Page
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Advanced SEO Tool
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Custom Scripts/Styles
" With Lofty’s IDX Website builder I can create an amazing website without having to run code or hire a programmer. I just drag and drop and then change what parameters I need within the builder blocks."
Adam Frank, Epique Realty
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" Lofty is a game changer when it comes to supporting our growth goals. The IDX system easily empowered agents to create and maintain highly customized websites to best serve clients across the country while maintaining our company brand."
John Madding, MORE Realty
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" Lofty has exceeded my expectations! Innovative, easy-to-navigate CRM with IDX integration, plus transaction management, document storage, CMA, direct mail, and several APIs make this the best CRM available in the marketplace."
Kevin Leatherman, Leatherman Homes
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" With Lofty’s IDX Website builder I can create an amazing website without having to run code or hire a programmer. I just drag and drop and then change what parameters I need within the builder blocks."
Adam Frank, Epique Realty
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" Lofty is a game changer when it comes to supporting our growth goals. The IDX system easily empowered agents to create and maintain highly customized websites to best serve clients across the country while maintaining our company brand."
John Madding, MORE Realty
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" Lofty has exceeded my expectations! Innovative, easy-to-navigate CRM with IDX integration, plus transaction management, document storage, CMA, direct mail, and several APIs make this the best CRM available in the marketplace."
Kevin Leatherman, Leatherman Homes
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Ready to Accelerate your Business Growth?