Intelligent IDX Website

#1 rated website builder for real estate professionals

Template Library

Choose from a huge library of modern site design templates, all easily adaptable for agents, teams, and brokerages, and ranging in style from luxury to contemporary. Customize listings, galleries, and branding with a simple drag-and-drop editor.

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Real Estate Search Solutions

Advanced IDX Home Search

Give your clients a seamless, user-friendly search experience.
Display the most accurate and up-to-date listings.
Expansive filters help leads narrow their search for the perfect home.
Nationwide MLS & Optimized Pocket Listings

Access hundreds of MLS feeds, updated every few minutes.
Easily add pocket listings to stay ahead of the market.
Add Hyper-Local Featured Area Information

Easily add up-to-date local area information to your website.
Showcase target neighborhoods and school districts.
Position yourself as the local market expert.

Superior SEO-Driven Performance

Dominate search engine results with our cutting-edge SEO. Gain visibility, attract more visitors, and outpace the competition!

Quickly set up your SEO with user-friendly tools
Clear checklist to optimize every part of your site
Get detailed performance insights for each page
Receive smart, actionable suggestions to boost your rankings
Use AI to populate meta titles and descriptions

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Comparison with Other Websites

	Lofty	Product 1	Product 2	Product 3	Product 4	Product 5
Performance	99	54	62	30	57 -22	57 -22
First Contentful Paint	0.5s	0.5s	0.7s +0.2s	0.9s +0.4s	0.7s +0.2s	1.0s +0.5s
Largest Contentful Paint	0.6s	1.3s +0.7s	1.7s +1.1s	4.0s +3.4s	0.7s +0.1s	2.4s +1.8s
Total Blocking Time	0ms	660ms +660ms	1,140ms +1,140ms	500ms +500ms	290ms +290ms	500ms +500ms
Cumulative Layout Shift	0.001	0.243 +106	0.005 +0.004	0.032 +0.031	0.001 0	0.02 +0.019
Speed index	0.7s	1.5s +106	2.6s +1.9s	3.5s +2.8s	3.4s +2.7s	2.5s +1.8s

Deploy Powerful Capture Tools to Attract More Buyers & Sellers

Turn your website into a lead generating machine with powerful landing pages designed to capture and convert more visitors into leads and opportunities.

Maximize your lead quality and conversion rate
Deploy highly customizable landing pages to help buyers and sellers assess property values

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Deliver a Mobile-Optimized Customer Experience with Closely

Closely is the mobile app extension of your website, and is free for all agents. It empowers your clients to explore properties, stay engaged with you, and manage their real estate journey, all with the convenience of their own mobile phone.

Mobile-Friendly IDX Search
Real-Time Notifications
Direct Communication

For more information, visit Closely App Features

Website Features

Domain Connection

Wide-Ranging Template Choices

400+ MLS Integrations

Page Editor

SEO Settings

Featured Area Pages

Block Library

Listing Embed

Home Valuation Tool

AI ChatBot

Landing Page

Listing Alerts

Blog

Custom Block/Page

Advanced SEO Tool

Custom Scripts/Styles

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Do you already have a WordPress site? Learn about our WordPress IDX Plugin

" With Lofty’s IDX Website builder I can create an amazing website without having to run code or hire a programmer. I just drag and drop and then change what parameters I need within the builder blocks."

Adam Frank, Epique Realty

" Lofty is a game changer when it comes to supporting our growth goals. The IDX system easily empowered agents to create and maintain highly customized websites to best serve clients across the country while maintaining our company brand."

John Madding, MORE Realty

" Lofty has exceeded my expectations! Innovative, easy-to-navigate CRM with IDX integration, plus transaction management, document storage, CMA, direct mail, and several APIs make this the best CRM available in the marketplace."

Kevin Leatherman, Leatherman Homes

Adam Frank, Epique Realty

John Madding, MORE Realty

Kevin Leatherman, Leatherman Homes

Frequently Asked Questions

Haven't found what you're looking for? Try the Lofty Help Center or contact us

What makes Lofty’s IDX website different from other real estate websites?
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Lofty’s IDX website stands out by combining advanced property search, built-in lead capture, and AI-powered optimization in one platform. It’s fully customizable, SEO-driven, and designed to not just display listings—but actively convert visitors into leads and clients.
What is an IDX website and why do real estate agents need one?
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IDX allows your website to display live MLS listings directly on your site, just like Zillow or Realtor.com. This keeps visitors on your website longer, gives them a reason to return, and captures their information when they save searches or favorite properties.
Will my Lofty website rank on Google for local real estate searches?
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Lofty websites are built with real estate SEO best practices baked in — including proper page structure, local keywords, fast load times, and mobile optimization. While SEO takes time to build momentum, these websites are set up to rank well without requiring you to be an SEO expert.
Are Lofty IDX websites customizable and easy to use?
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Yes! Lofty provides a library of modern templates and a drag-and-drop editor, making it easy to customize your website’s design, branding, and content without technical skills. Agents can quickly launch a professional site tailored to their market and brand.
How does Lofty’s IDX website support both SEO and Answer Engine Optimization (AEO)?
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Lofty’s IDX websites are built to improve both traditional search engine optimization (SEO) and Answer Engine Optimization (AEO). For SEO, the platform uses optimized page structures, fast load speeds, and indexable property listings to help your site rank higher in search results. For AEO, Lofty structures content and data in a way that makes it easier for search engines and AI assistants to understand and surface your site in featured snippets, voice search, and AI-generated answers. This helps increase your visibility not just in search rankings, but also in how answers are delivered to users across modern search experiences.

What we do

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Elevate your Brand, Capture and Convert More Leads with an Intelligent IDX Website