Run a smarter brokerage — without the spreadsheets

Lofty Back Office brings recruiting, agent management, transactions, commissions, and reporting into one connected platform for maximum efficiency and visibility.

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Everything your brokerage needs, in one place

From first interview to closed transaction, Lofty handles the operational complexity so you can focus on growing your business.

Agent Recruiting

Build recruiting funnels with branded landing pages like "Why Join Us" and "Career Journey". Easily nurture and track inquiries through the Lofty platform.

Agent Onboarding

Guided setup flows, a downloadable Agent Settings Checklist, and daily live training sessions help get new agents productive fast.

Transaction Management

Streamline transactions from start to finish. Manage multiple transaction types with custom pipelines, fields, and roles. AI-powered natural language search.

Commission & Accounting

Real-time GCI calculation with up to 10 pre or post-split adjustments. Multi-party splits including vendors and outside agents. One-click CDA generation.

Reporting & Analytics

Performance rankings, pipeline conversion rates, goal-vs-actual comparisons, and team dashboards. Enterprise accounts support group-level goal breakdowns.

Automation

Build and customize automated workflows using AI, emails, texts, voicemails, and pipeline changes. Zapier and native integrations connect external data.

Native AI

AI built into your back office

Lofty's AI layer isn't a bolt-on — it's woven into daily workflows. Search, create, and update transactions with natural language. Compare offers side-by-side. Smart Plans trigger the right actions automatically.

✓ AI Transaction Search
Find and update any transaction using plain language
✓ Offer Comparison
Compare multiple offers with an AI-generated side-by-side summary
✓ Natural Language Updates
No forms, just type what changed
✓ Smart Plan Automation
Auto-trigger the right follow-up at every stage

Performance management at
every level of your organization

Individual agents see their pipeline. Team leads see their group. Brokers see the whole company. All in the same platform.

Integrations

An open and extensible platform

Everyone's tool set is unique, but Lofty lets you keep them all connected through seamless native integrations. Full functionality and frictionless data flows.