For Real Estate Agents
Lofty helps real estate agents manage and grow their business by optimizing every step of the customer journey from search to settlement.
Why Choose Lofty?
More than 50,000 agents across North America trust Lofty's Al-powered platform to accelerate their business growth. Why?-
Quick to learn, and easy to use
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Time-saving Al automation
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Stunning IDX websites
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Convert up to 3X more leads
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One cohesive platform
Features Agents Love
Much more than just a CRM, the Lofty platform empowers agents to generate their own leads and grow their business without having to rely on the support of a brokerage.Lofty Lead Generation
Much more than just a CRM, the Lofty platform empowers agents to generate their own leads and grow their business without having to rely on the support of a brokerage.
Pure Realty Chooses Lofty for “Ease-of-Use”
“Lofty was the platform that checked every single box for us. It is easy to use and incredibly intuitive which means no matter how many years our agents have been in the business or their level of technical skill, they can easily step in and use the system to start generating results”Frequently Asked Questions
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How does Lofty help me close more deals?+ -
Lofty automates the time-consuming parts of running your business — lead follow-up, social media posting, email nurturing, and appointment scheduling. That means you spend less time on admin work and more time in front of clients who are ready to transact.
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Do I need a large lead generation budget to generate leads with Lofty?+ -
Absolutely not! Lofty offers over 33 different ways to generate a lead, many of them are low cost or no cost!
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Can Lofty follow up with my leads automatically so I don't miss anyone?+ -
Yes — Lofty's AI Sales Agent works 24/7 to reach out to new leads, qualify them through conversation, and book appointments directly on your calendar. It handles initial outreach so no lead goes cold while you're with a client.
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What tools are included in Lofty for agents?+ -
Lofty includes a full suite of tools such as an AI-powered CRM, IDX website builder, Social Studio, AI Assistant, mobile apps, and transaction management. These tools are fully integrated, allowing agents to manage everything from marketing to closing within one platform.
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I'm not very tech-savvy. Is Lofty hard to learn?+ -
Lofty is designed to be very user intuitive and easy to learn. We offer a variety of onboarding and support options. Plus, Lofty offers over 50 live training sessions every week, so you can learn at your own pace and get hands-on help whenever you need it!
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Can Lofty replace multiple real estate tools?+ -
Yes. Lofty is designed as a unified platform that replaces the need for multiple disconnected tools. Instead of using separate systems for CRM, marketing, websites, and transactions, agents can manage everything in one cohesive solution—saving time, reducing costs, and improving productivity.
Ready to Accelerate your Business Growth?
Complete the form to schedule a demo and one of our solution specialists will reach out to confirm your appointment.
We’ll make sure you receive -
- A personalized tour and guidance from one of our top solutions advisors
- Guaranteed lowest price on new subscriptions and add-ons
- Instant access to your new Lofty account upon sign-up