Driving Profitable Growth with LOFTY

The Pure Realty Story

As Director of Operations at Pure Realty, Molly McKenna knew she needed to find technology for her agents that would be both feature-rich and easy-to-use for a growing base of Pure Realty agents. In addition, with a technology-first approach, McKenna needed a system that would be a draw for recruitment not a hindrance.

Lofty CRM Adoption Rate of 87%

Agent Retention Rate of 86%

Year over Year increase in profit from online leads

LOFTY stands out after an exhaustive search of nearly 20 different CRM’s

Accustomed to dated tools with technical limitations, the Pure Realty team sought out proven technology solutions that could not only streamline operations and drive the business forward but serve as a draw for agent recruitment. They understood that technology tools were only helpful if agents used them in their day-to-day work. With this in mind, McKenna led a comprehensive review of 17 different systems and eventually found Lofty. Lofty enabled Pure Realty to manage the permission and user scheme for the platform, providing both the collaboration and flexibility needed to ensure every agent can work together effectively. Within just one year of utilizing the platform, Pure Realty saw incredible results with astounding agent retention, adoption and profit.

“Lofty was the platform that checked every single box for us. It is easy to use and incredibly intuitive which means no matter how many years our agents have been in the business or their level of technical skill, they can easily step in and use the system to start generating results” —Molly McKenna

As Pure Realty continues to expand, Lofty will be able to champion the firm’s plans by providing the innovations needed to support a rapidly growing independent brokerage.

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Additional Resources

How to Leverage Technology to Recruit Top Agents Agent Adoption: The Missing Link Between Technology and Business Growth
pure realty

Pure Realty is a rapidly growing boutique brokerage located just outside of Austin, Texas. After 10 years as part of a national brokerage firm, in 2019 the company transitioned away from the constructs of a traditional brokerage model and established the independent Pure Realty brand. The goal was to ensure the firm had both the flexibility and freedom to adapt quickly in an increasingly volatile and fast-paced market. To learn more, visit www.myaustinhouse.com