Lofty Pricing

Platform

Lead Generation

Lofty Platform Plans

	Lofty Agent	Lofty Team	Lofty Broker	Lofty Enterprise
MARKETING & LEAD GENERATION
IDX Website	Fully Customizable	Fully Customizable	Fully Customizable	Fully Customizable
Unlimited Basic CMAs
Social Studio Basic
Marketing Automation with Smart Plans
Unlimited Agent Subdomains
External Listing Widget
Listing Tools
CRM & COMMUNICATION
AI-Powered CRM
Unlimited Contacts
Email — One-off, Mass & Auto
Mass & Auto Texting
Basic Dialer
Campaign Segments
Calendar Integrations (Google Calendar, Outlook)
Email Integrations (Gmail, Outlook)
Mobile App
AI TOOLS
Lofty Cowork
AI Task Prioritization
Custom AI Agents
Scheduled AI Tasks
AI Agent Library
AI CLI Access
AI Lead Scoring
TEAM & BROKER MANAGEMENT
Advanced Lead Routing
Team Management
Reporting
Single Sign-On
White Label
Customizable Org Structure
CUSTOMER SUCCESS
Help Center
Phone & Chat Support
LIVE Webinar Onboarding
LIVE Training Classes
1:1 Onboarding & Training
Dedicated Customer Success Manager
AVAILABLE ADD-ONS
Lead Gen Service	Add-on	Add-on	Add-on	Add-on
Power Dialer	Add-on	Add-on	Add-on	Add-on
Additional Text Packages	Add-on	Add-on	Add-on	Add-on
Hyperlocal SEO Website	Add-on	Add-on	Add-on	Add-on
Website Design Services	Add-on	Add-on	Add-on	Add-on
SEO Setup Services	Add-on	Add-on	Add-on	Add-on
WordPress IDX Plugin	Add-on	Add-on	Add-on	Add-on
Lofty Present CMA Builder	Add-on	Add-on	Add-on	Add-on
Sales Agent	Add-on	Add-on	Add-on	Add-on
Social Agent	Add-on	Add-on	Add-on	Add-on
Homeowner Agent	Add-on	Add-on	Add-on	Add-on

Digital Advertising

Lead Generation

Get a steady flow of new high-quality leads with Lofty's target-oriented ad campaigns.

Split up to 50% of your digital marketing spend by inviting a lender.

Buyer

20-30

Buyer Leads

50-70

Buyer Leads

Seller

10-20

Seller Leads

20-40

Seller Leads

* Requires 20% ad management fee. If you purchase Seller Lead Generation without an IDX site you must pay $70/month for a Home Evaluation Page. The number of leads above is estimated values based on historical data, we don't guarantee the actual results.

Branding Ads

Get steady impressions in your service zone and for your sphere.

Ads by Zip Code

Make a name for yourself in your target zip codes

10,000 imps in zip code area

Stay focused on your target areas for local impact

Simple and affordable

Each zip code allows for up to 5 slots

Ads for Your Sphere

Go for referral business. Are you making the most of your network?

3,000 imps for 1,000 contacts

Stay fresh in contacts' minds

Show your sphere that you're active

Boost referral business

* Requires 15% ad management fee and CRM Professional Plan or above.

How Good is Lofty?

Lofty is loved by agents for ease-of-use, by teams for flexibility and collaboration, and is the preferred choice of brokers looking to maximize productivity across their organization.

Robert Lucido Jr.

Since migrating to Lofty, we have increased our business generation by 42%. Agents who have never used a CRM before are adopting it, and others are shutting down their previous solution in favor of Lofty.

Sarah Richardson

Lofty is one of the few CRM systems in the industry that requires very little 'tweaking' as its been built -and continues to evolve - with the modern agent in mind. The intuitive platform leverages innovative technology like Al to intimately understand buyer and seller behavior, driving more successful campaigns and increasing the bottom line. The product development team at Lofty prioritizes my agents needs and continues to enhance its robust platform for the betterment of our industry.

Adam Frank

I looked at all the different CRM’s and there's literally nothing else like Lofty in the market. The AI Assistant is an unprecedented tool. Nothing else runs and works like Lofty AI.

John Madding

Lofty is a true partner to our team, dedicated to helping our agents harness the power of the platform to better serve customers. Lofty’s commitment to delivering hands-on service is a testament to how well the company understands the unique challenges agents face and how technology - when fully utilized - can be instrumental in achieving success.

Ready to Accelerate your Business Growth?

Complete the form to schedule a demo and one of our solution specialists will reach out to confirm your appointment.

We’ll make sure you receive -

A personalized tour and guidance from one of our top solutions advisors
Guaranteed lowest price on new subscriptions and add-ons
Instant access to your new Lofty account upon sign-up

Let's Talk

Close More Deals Faster with Lofty