What's the difference between Listing Blast and ZIP Code Blast?

Listing Blast is triggered by a specific listing — a new listing, open house, price reduction, or just-sold — and fires a campaign across Facebook, Instagram, and email for that property. ZIP Code Blast isn't listing-specific: it runs consistent brand campaigns in a ZIP code you claim exclusively, building visibility between listings.

Where do the ads appear?

Listing Blast runs ads on Facebook and Instagram and sends an email blast to buyers in your sphere and target area. All campaigns are built automatically from your listing details — no creative work required from you.

What does 'claiming' a ZIP code mean?

Claiming a ZIP code gives you exclusive rights to run ZIP Code Blast campaigns there. No other Lofty agent can run ZIP Code Blast in the same ZIP Code while you hold it. Availability is limited — popular ZIP codes fill up, so it's worth checking your target area before someone else does.

Do the leads come into my CRM automatically?

Yes. Every inquiry from a Lofty Blast campaign flows directly into your Lofty CRM — not into Facebook Messenger or a separate inbox. The AI Sales Agent follows up instantly so leads don't sit uncontacted.

Can I cancel ZIP Code Blast anytime?

Yes. ZIP Code Blast is month-to-month. You can release your ZIP code at any time — it just becomes available to other agents. Completed billing periods are non-refundable.

Every listing and every ZIP Code, working as leads

Lofty Blast turns a new listing into Facebook ads, Instagram ads, and email in one click — and claims an exclusive ZIP Code so your name stays in front of buyers between listings. Every lead flows straight into your CRM. 10,000+ agents have delivered 360,000+ buyer leads at an average CPL around $9.

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Two ways to run a Blast

Listing Blast and ZIP Code Blast work together — one fires when you have a listing, the other keeps you visible in between. Run one, or run both.

Triggered by a listing

Listing Blast

One click turns a new listing — or a price drop, open house, or just-sold — into coordinated Facebook, Instagram, and email campaigns, built automatically.

Photos & details auto-imported — nothing to fill out
Facebook, Instagram & email launch the same day
Every lead lands in your CRM, not Messenger
~$9 average cost per lead

Always-on & exclusive

ZIP Code Blast

Claim a ZIP code for exclusive, consistent brand campaigns that keep you visible to buyers between listings — one agent per ZIP Code.

Exclusive — only one agent holds a ZIP Code at a time
Consistent campaigns even between listings
Brand recognition compounds before buyers are ready
~$4 average cost per lead

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Why agents choose Listing Blast

The fastest way to give every new listing the campaign it deserves — automatically.

Photos and details auto-imported — nothing to fill out
Facebook, Instagram & email launch the same day
Works for new listings, open houses, price drops & just-solds
Every lead lands in your CRM, followed up instantly by AI

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Why agents choose ZIP Code Blast

Stay in front of buyers in your market — exclusively — even between listings.

Exclusive — only one agent holds a ZIP Code at a time
Consistent brand campaigns that run between listings
Buyers see you again and again before they're ready to act
Month-to-month — keep it as long as you want

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Why use Lofty Blast?

Automated & Effortless

No manual setup required — Blast dynamically generates lifestyle-based ads based on MLS listing status.

Dynamic & Engaging

Eye-catching ads tailored to attract buyers and sellers at every stage of the listing cycle.

Turn Listings into More Business

Leverage current listings to generate new leads, win more clients, and expand your market reach.

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Cheaper leads, at scale

Blast campaigns cost a fraction of portal leads — and thousands of agents run them for every listing.

~$9

Listing Blast avg CPL — industry average is $15–30

~$4

ZIP Code Blast avg CPL — 8–27× cheaper than Zillow

360K+

buyer leads delivered across both products

10,000+

agents have used Lofty Blast — 1,700+ for 2+ years

$3.97 CPL

“Facebook ads are tricky to manage, so I've stuck with Lofty — and this time, it really paid off. My latest ad hit a $3.97 CPL, the best I've ever seen! 🔥”

Blaine Cruse

Real estate agent

Hours saved every week

“Lofty Blast automates my ad setup in seconds, saving me hours every week. 😎🚀”

Alexander Reid

Real estate agent

More motivated buyers

“Lofty Blast instantly expands my listings' reach on Facebook and Instagram, connecting me with more motivated buyers.”

Laurie Deckert

Real estate agent

A surge of leads

“Lofty Blast was easy to set up and immediately generated a surge of leads and buyers. 🔥”

Josh Cotton

Real estate agent

No budget strain

“Lofty Blast provides cost-effective marketing with impressive engagement and no budget strain.”

Kerri Kilgore & Owen Davies

Real estate agents

Frequently Asked Questions

Haven't found what you're looking for? Try the Lofty Help Center or contact us

What's the difference between Listing Blast and ZIP Code Blast?
+ -

Listing Blast is triggered by a specific listing — a new listing, open house, price reduction, or just-sold — and fires a campaign across Facebook, Instagram, and email for that property. ZIP Code Blast isn't listing-specific: it runs consistent brand campaigns in a ZIP code you claim exclusively, building visibility between listings.
Where do the ads appear?
+ -

Listing Blast runs ads on Facebook and Instagram and sends an email blast to buyers in your sphere and target area. All campaigns are built automatically from your listing details — no creative work required from you.
What does 'claiming' a ZIP code mean?
+ -

Claiming a ZIP code gives you exclusive rights to run ZIP Code Blast campaigns there. No other Lofty agent can run ZIP Code Blast in the same ZIP Code while you hold it. Availability is limited — popular ZIP codes fill up, so it's worth checking your target area before someone else does.
Do the leads come into my CRM automatically?
+ -

Yes. Every inquiry from a Lofty Blast campaign flows directly into your Lofty CRM — not into Facebook Messenger or a separate inbox. The AI Sales Agent follows up instantly so leads don't sit uncontacted.
Can I cancel ZIP Code Blast anytime?
+ -

Yes. ZIP Code Blast is month-to-month. You can release your ZIP code at any time — it just becomes available to other agents. Completed billing periods are non-refundable.

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