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Close More Deals Faster With Mobile

With Lofty, the award-winning, Agentic platform for real estate professionals.

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Sierra stops at the website. Lofty runs the whole business.

Sierra Interactive builds solid IDX websites — but the follow-up, marketing, and lead gen are still on you. Lofty automates all of it with native AI, 33 lead sources, and marketing built in. Great websites included.

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A great website is just the start

Both give you a strong IDX site — only Lofty automates everything after the click.

Sierra Interactive

A strong site — the rest is on you

Website-first; AI only arrived in 2025
AI follow-up is newer and lighter
Fewer built-in ways to generate leads
Limited marketing & social automation
More hands-on setup and day-to-day work
Lofty

Automation across the whole funnel

Native AI Sales Assistant replies, qualifies & books showings
Behavior-based Smart Plans automate every follow-up
33 built-in ways to generate new leads
Fully-automated social media marketing
SEO-optimized IDX websites & mobile apps included
See what Lofty automates for you

The full comparison

CapabilityLoftySierra Interactive
All-in-one (CRM · IDX · leads)
SEO-optimized IDX websites
Native AI Sales AssistantAdded 2025
Behavior-based Smart PlansBasic drips
Ways to generate leads33+Website-led
Fully-automated social marketing
Custom team roles & routing
Ease of useModerate
New features shipped monthlyPeriodic
Get all of this in one platform

Why teams switch to Lofty

AI that does the work

A native AI Sales Assistant replies, qualifies, and books showings — not a follow-up feature added on later.

Marketing on autopilot

Fully-automated social media marketing and behavior-based Smart Plans keep every lead warm for you.

More ways to get leads

33+ built-in lead sources — far beyond what a website alone can bring in.

Everything in one

Websites, marketing, social, and a dialer built in — no add-ons to buy or wire up.

See why teams make the switch

Why agents, teams & brokers pick Lofty

Agents & teams

  • AI automation infused into every step
  • SEO-optimized websites & powerful mobile apps
  • 33 different ways to generate new leads
  • Fully-automated social media marketing

Brokers

  • Award-winning tech that attracts top agents
  • Higher productivity from automation that runs itself
  • Flexible org structure and pricing
  • White-label & single sign-on for clean IT integration
Find the right fit for your team
Top teams made the switch to Lofty
Robert Lucido Teams

Lofty Increases Conversion and Supports Accelerated Growth at ...

If you want to be successful in real estate, you need to focus on business generation. Since migrating to Lofty, we have increased our business growth by 42%.

Robert Lucido Jr.

Chief Strategy Officer

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Josh Miller Brokerages

Fast-Growing Brokerage Relies on Lofty to Support National Expansion

If you're a large, growing brokerage, I encourage you to consider Lofty as your platform of choice. We currently manage ...

Josh Miller

CEO & Co-founder

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Adam Frank Agents

From Frustration to Full Control: How Adam Frank Scales Smarter ...

My days before Lofty were full of dread and frustration, and trying to fight with a system that fought you right back. Once I moved to Lofty I would say at least 60% of my frustrations went away without having to do anything other than login.

Adam Frank

Agent & Real Estate Coach

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Frequently Asked Questions

Haven't found what you're looking for? Try the Lofty Help Center or contact us
  • Is Lofty a good Sierra Interactive alternative?
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    Yes. Both are all-in-one platforms with strong IDX websites, CRM, and lead nurturing. Teams choose Lofty when they want AI at the center of the workflow — a native AI Sales Assistant, behavior-based Smart Plans, and more built-in lead-generation channels — rather than AI added onto a website-first product.

  • How do Lofty's websites compare to Sierra's?
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    Lofty delivers SEO-optimized IDX websites and home search too, so you don't trade down on site quality. The real difference is everything after the click — Lofty's native AI engages and nurtures every lead automatically, plus fully-automated social marketing, 33 lead sources, and a dialer, all in one platform.

  • How does the AI compare?
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    Lofty's AI is core to the platform — the AI Sales Assistant works leads across text, chat, and Facebook, and Smart Plans choose follow-up based on lead behavior. Sierra Interactive added AI lead routing and AI-drafted responses in 2025, so its AI is newer and lighter by comparison.

  • Can I migrate my Sierra Interactive data to Lofty?
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    Yes. Our onboarding team migrates your contacts, notes, and history, helps rebuild your routing and automations inside Lofty, and gets your agents trained and live quickly — typically without a gap in your follow-up.

  • How does pricing compare?
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    Both use quote-based pricing in a similar range — Sierra Interactive is often reported starting around $449/month, and Lofty is quoted for your team. Because Lofty bundles AI, marketing, and a dialer that you might otherwise add on, the most accurate comparison is a quote for your exact needs.

Ready to Accelerate your Business Growth?

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  • A personalized tour and guidance from one of our top solutions advisors
  • Guaranteed lowest price on new subscriptions and add-ons
  • Instant access to your new Lofty account upon sign-up
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