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Close More Deals Faster With Mobile

With Lofty, the award-winning, Agentic platform for real estate professionals.

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Google Screened. Position zero. Buyers who call.

Google Local Service Ads put you at the very top of search — above every paid ad and every organic result. You pay only when a verified buyer calls or messages you directly.

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Google Screened local service ads for real estate

Showing up on Google isn't enough — position matters

Most agents are buried below competitors who claimed the top spot. Here's what that costs you.
Buried

Competitors' badges appear first

Their Google Screened badges show at the top — you're nowhere in sight before buyers scroll.

Clicks aren't calls

Paid clicks are window shoppers

Paid search clicks come from browsers. A decided buyer calls the top result — they don't fill out a form.

No trust

A random ad earns no calls

Buyers won't call an unverified Google Ad — no badge, no verification, no reason to trust it.

First name wins

They call the first name they see

A ready buyer opens Google and calls the top result. Not Google Screened? You don't exist to that buyer.

Hard setup

The application is complex

LSA means background checks, profile verification, and Google's approval process — tricky to navigate alone.

Wasted budget

Junk calls drain your spend

Irrelevant, wrong-number calls waste your time — and your budget, with no recourse.

See How Lofty Fixes This

From application to active leads — every step managed

Getting Google Screened is a multi-step process, and staying ranked takes ongoing work. Lofty handles both, so you can focus on the calls coming in.

Google Screened Verification

We guide you through Google's background check, license verification, and profile approval — the step most agents abandon on their own.

Profile Optimization

Categories, service areas, photos, and description — tuned so Google ranks you above other verified agents in your market.

Review Strategy

Review count and rating are ranking signals in LSA. We help you build a consistent review cadence that keeps you competitive over time.

Lead Dispute Management

Invalid calls — wrong numbers, spam, out-of-area — can be disputed for a refund. We handle the process so your budget isn't wasted.

CRM + AI Follow-Up

Every call and message flows into your Lofty CRM. Miss a call? The AI Sales Agent texts a follow-up within minutes so the lead doesn't go cold.

Bid & Budget Management

Google's auto-bidding can overspend in competitive markets. We monitor and adjust to keep your cost per lead on target.

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Top of the page, paid by the call

LSA puts you above the ads and the organic results — and you only pay when a verified buyer reaches out.
#1
position — above every paid ad and organic result
1–3 wks
to get Google Screened and go live
$400–800
typical starting monthly ad spend
Per call
you pay only for verified calls, not clicks

Frequently Asked Questions

Haven't found what you're looking for? Try the Lofty Help Center or contact us
  • Am I eligible for Google LSA as a real estate agent?
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    Google LSA is available for licensed real estate agents in most US markets. Eligibility requires a valid real estate license, a background check through Google's verification partner, and a complete Google Business Profile with reviews. Lofty's team walks you through each requirement and manages the application on your behalf.

  • How long does it take to get Google Screened?
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    Verification typically takes 1–3 weeks, depending on how quickly Google's partner processes the background check. Once approved, your badge is active immediately and your ads can go live. We track your application status and follow up with Google when needed.

  • What if I get an irrelevant or spam call?
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    Google lets you dispute calls that don't meet its lead criteria — wrong numbers, out-of-area calls, or irrelevant searches. If approved, the charge is refunded to your budget. Lofty handles the dispute process for you so invalid calls don't quietly drain your spend.

  • How much should I budget to get results?
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    Most agents start with $400–$800/month in ad spend. LSA uses budget-based bidding — a higher budget means more impressions and more calls, which matters most in competitive markets. We recommend a budget based on your specific ZIP codes during onboarding.

  • How are LSA leads different from other online leads?
    + -

    LSA leads are inbound calls and messages from buyers and sellers who chose you from the top of Google — after seeing your Google Screened badge, rating, and reviews. That means fewer but higher-intent leads: people ready to talk, not just browsing.

Ready to Accelerate your Business Growth?

Complete the form to schedule a demo and one of our solution specialists will reach out to confirm your appointment.

 

We’ll make sure you receive -

  • A personalized tour and guidance from one of our top solutions advisors
  • Guaranteed lowest price on new subscriptions and add-ons
  • Instant access to your new Lofty account upon sign-up
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