What's the difference between Sphere Ads and Dynamic Listing Ads?

They solve different problems. Sphere Ads are for brand awareness — they keep you visible to people who already know you, so you get more referrals and repeat business. Dynamic Listing Ads are for lead generation — they use your MLS feed to attract new buyers and retarget people browsing your listings. They're two separate services with separate pricing.

Can I run both at the same time?

Yes — many agents run both. Sphere Ads build the long-term referral pipeline; Dynamic Listing Ads generate nearer-term buyer and seller leads. They target different audiences and serve different goals, so they don't compete with each other.

Do I have to create the ad creative myself?

No. Both services are fully done-for-you. Lofty handles creative, copy, targeting, and ongoing optimization. For Dynamic Listing Ads, we also connect your MLS feed automatically — no design work or manual updates needed.

How quickly will I see results?

Sphere Ads build familiarity over weeks — referrals and repeat business tend to compound over 2–3 months. Dynamic Listing Ads typically generate first leads within days of launch, with performance improving over 4–8 weeks as the platform learns which homes and audiences convert best.

How is this different from boosting a post?

Boosted posts push one piece of content with broad, minimal targeting and no lead routing. Both Lofty services use structured audience segments, dynamic or managed ad formats, and direct CRM integration so every lead is captured and followed up automatically.

Facebook & Instagram ads for real estate

The agents who stay in the feed are the ones who get the call. Lofty runs two fully-managed ad services — one that keeps your sphere sending referrals, one that turns your listings into buyer and seller leads.

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Facebook and Instagram real estate ad examples

Why most agents' Facebook ads don't work

It's not Facebook that's the problem — it's how most agents run it. DIY campaigns and boosted posts underperform because real estate advertising needs targeting and creative that generalist tools don't provide.

0.99% CTR

Boosted posts buy views, not leads

Most of your budget gets spent on impressions from people who scroll right past.

Wrong audience

DIY campaigns show the wrong listings

Without MLS data, your ads target guesswork instead of real buyer intent.

No routing

Leads land in your inbox and die there

Generic lead forms have no CRM connection — follow-up falls through the cracks.

Unconfigured

Retargeting gets skipped every time

Pixel setup is too technical — warm traffic disappears without a trace.

Poor reach

Sphere ads miss the right network

Without look-alike modeling, you reach contacts' friends — not their extended circle.

No attribution

You can't tell what's actually working

No tracking means no way to know if any ad spend is driving real results.

See How Lofty Runs It Right

Sphere Ads: stay in front of the people most likely to refer

Managed Facebook and Instagram ads targeted at your past clients, CRM contacts, and local look-alike audiences — turning your database into a steady source of referrals and repeat business.

Sphere targeting — audiences built from your CRM contacts and past clients
Managed creative — polished templates written and designed for you
Look-alike expansion — reach the people most likely to become your next client
Referral-ready visibility — top-of-mind when your sphere is ready to refer

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Facebook Dynamic Ads: turn your MLS feed into leads

Lofty connects your listing feed and automatically builds carousel and video ads on Facebook and Instagram — then retargets site visitors with the homes they already browsed. Every lead routes straight to your CRM.

MLS-connected carousels — active listings auto-publish as ads
Behavioral targeting — adapts to buyer price range and browsing history
Buyer retargeting — re-engage site visitors until they're ready to act
Seller ads — showcase recent sales by ZIP to attract homeowners ready to list
CRM-connected leads — every lead enters your pipeline for instant AI follow-up

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Dynamic Listing Ads — Facebook carousel ads from your MLS feed

~$8 per lead. Not $30. Not a boost button.

Managed Facebook and Instagram ads deliver buyer leads at a fraction of what agents pay on the portals — with your listings, your CRM, and zero ad-manager headache.

~$8

average cost per lead on Dynamic Listing Ads

3.5%

average CTR — about 3× the industry average

200K+

leads delivered across 3,900+ agents

$1.6M+

in Facebook & Instagram ad spend managed

Frequently Asked Questions

Haven't found what you're looking for? Try the Lofty Help Center or contact us

What's the difference between Sphere Ads and Dynamic Listing Ads?
+ -

They solve different problems. Sphere Ads are for brand awareness — they keep you visible to people who already know you, so you get more referrals and repeat business. Dynamic Listing Ads are for lead generation — they use your MLS feed to attract new buyers and retarget people browsing your listings. They're two separate services with separate pricing.
Can I run both at the same time?
+ -

Yes — many agents run both. Sphere Ads build the long-term referral pipeline; Dynamic Listing Ads generate nearer-term buyer and seller leads. They target different audiences and serve different goals, so they don't compete with each other.
Do I have to create the ad creative myself?
+ -

No. Both services are fully done-for-you. Lofty handles creative, copy, targeting, and ongoing optimization. For Dynamic Listing Ads, we also connect your MLS feed automatically — no design work or manual updates needed.
How quickly will I see results?
+ -

Sphere Ads build familiarity over weeks — referrals and repeat business tend to compound over 2–3 months. Dynamic Listing Ads typically generate first leads within days of launch, with performance improving over 4–8 weeks as the platform learns which homes and audiences convert best.
How is this different from boosting a post?
+ -

Boosted posts push one piece of content with broad, minimal targeting and no lead routing. Both Lofty services use structured audience segments, dynamic or managed ad formats, and direct CRM integration so every lead is captured and followed up automatically.

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