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With Lofty, the award-winning, Agentic platform for real estate professionals.

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AI-powered ads, run for you

OpenAI now runs sponsored results inside ChatGPT. Lofty plans, launches, and manages your campaigns end to end — so your name appears right when a buyer or seller is making up their mind.

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Lofty ad shown as a sponsored result inside ChatGPT

Sound familiar?

Buyers and sellers have moved their research into AI. If your marketing hasn't, you're missing them at the exact moment they decide.
Wrong moment

You reach scrollers, not deciders

Your Meta and Google ads reach people scrolling — not people at the deciding moment.

Rising costs

Clicks cost more, convert less

Cold clicks get more expensive every year while conversion keeps sliding.

Looks hard

The setup looks intimidating

You've heard ChatGPT has ads now, but setting up a campaign looks daunting.

No time

No time to learn a new platform

Learning a brand-new ad platform from scratch isn't realistic on top of selling.

No attribution

You can't tell what came from AI

Without tracking, there's no way to know which leads came from AI or what they cost.

Falling behind

Early movers are already testing

Agents who move first are testing the channel while you're still on the sidelines.

Get In Early on ChatGPT Ads

A managed ChatGPT Ads service

ChatGPT Ads are a new, fast-moving channel. Lofty runs it end to end so you never have to learn it — from account setup to CRM attribution.

Campaign setup

We register your advertiser account, structure campaigns around your market, and get you live — without you touching the Ads Manager.

Intent context

ChatGPT ads match on the situations people bring to the chat, not exact keywords. We write context that reaches buyers and sellers at the deciding moment.

Conversational creative

Banner-ad language doesn't work here. We write ad copy and offers built for a chat — specific, helpful, and easy to say yes to.

Landing & capture

Every click lands on a hyperlocal page built to book the appointment, connected directly to your Lofty lead capture.

Real measurement

We connect OpenAI's conversion pixel and Conversions API to your CRM so you see cost per lead and per appointment — not just clicks.

Bid & budget management

We optimize your ad spend with hyper-specific ad copy and reporting.

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New ad channel, high intent, real measurement

We won't oversell it. ChatGPT Ads are young — but the intent is unusually high, and unlike most new channels, you can measure the outcome from day one.
$3–5
typical starting cost per click on ChatGPT Ads
Free & Go
the ChatGPT tiers where sponsored results appear
4 markets
live today: US, CA, AU, and NZ
Day 1
conversion tracking wired to your CRM

The full managed service

From advertiser-account setup to CRM attribution, it's handled. You focus on selling homes; Lofty runs the channel.
  • Advertiser account registration & setup
  • Campaign structure built around your market
  • Intent context written for conversational matching
  • Conversational ad creative & offers
  • Hyperlocal landing pages with lead capture
  • Conversion pixel & Conversions API integration
  • CPC/CPM bid and budget management
  • Cost-per-lead & per-appointment reporting
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Frequently Asked Questions

Haven't found what you're looking for? Try the Lofty Help Center or contact us
  • What are ChatGPT ads, exactly?
    + -

    They're sponsored results OpenAI shows inside ChatGPT — clearly labeled and separate from the AI's answer — for people on the Free and Go tiers. Because the user is mid-decision, the intent is unusually high.

  • Can I pay to change what ChatGPT says about me?
    + -

    No, and neither can anyone else. OpenAI keeps answers independent from ads. Advertising places a labeled sponsored unit near the answer; it doesn't alter the answer itself. Earning a spot in the answer is what AEO and GEO are for.

  • Is this ready for real budgets, or still experimental?
    + -

    It's real but still young. You can run ads yourself, pay only when someone clicks, and track results — but it only reaches ChatGPT's free and Go plan users, in limited markets. We treat it as a promising early channel and keep budgets modest.

  • How will I know it's working?
    + -

    We connect OpenAI's Conversions API and pixel to your Lofty CRM and report on cost per lead and cost per booked appointment — not vanity clicks. Your CRM is the source of truth.

  • Does this replace AEO and GEO?
    + -

    No — it complements them. AEO and GEO earn you the organic AI recommendation over time; ChatGPT Ads buy you presence in high-intent moments right now. Most agents run them together.

Ready to Accelerate your Business Growth?

Complete the form to schedule a demo and one of our solution specialists will reach out to confirm your appointment.

 

We’ll make sure you receive -

  • A personalized tour and guidance from one of our top solutions advisors
  • Guaranteed lowest price on new subscriptions and add-ons
  • Instant access to your new Lofty account upon sign-up
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