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With Lofty, the award-winning, Agentic platform for real estate professionals.

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Lofty vs AgentFire

AgentFire and Lofty both build real estate websites, with two very different approaches to growth. Compare how each handles local visibility, IDX search, lead capture, and what happens after a visitor becomes a lead.

You pay per feature.
Live in about 3 weeks
We include them all.
Design model
AgentFire Design tiers are paid on top of the plan.
Lofty Custom editorial design support included in your plan.
Local visibility
AgentFire Local SEO services are available, including paid setup and GBP optimization add-ons.
Lofty Built around neighborhood-level pages and local discovery.
Property search
AgentFire Built-in IDX is included; MLS pass-through fees may apply.
Lofty Included, with broad MLS coverage built for property discovery.
CRM & follow-up
AgentFire Integrates with popular CRMs and lead platforms, including Lofty and Follow Up Boss.
Lofty Connects natively to Lofty's AI-powered real estate CRM, available as an upgrade, for qualification, nurture, routing, and follow-up.
Service model
AgentFire Service levels vary by package and add-ons.
Lofty One concierge team builds, writes, and launches your site.

Last reviewed: August 26, 2026.

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Three finished agent websites showing featured areas, featured listings, and a seller page
— Why Lofty —

Everything bundled in. No add-ons. No surprises.

One price, everything in
Design support, hyperlocal pages, AEO, and the interactive map are all in your plan, with native Lofty CRM available as an upgrade. No tier upgrades, no plugin licenses, no add-on invoices to reconcile.
Lofty CRM, natively connected
AgentFire integrates with popular CRMs, including Lofty and Follow Up Boss. When Lofty builds your site, that path is native: website leads land straight in Lofty’s AI-powered real estate CRM, available as an upgrade — the same system 70,000+ top agents run their pipeline on — with qualification, nurture, and routing already wired.
Ready for AI search
Buyers are shifting from Google to ChatGPT and Gemini. Your site shows up when prospects ask AI for the best Realtor — schema, structured content, answer-ready copy, all built in.
Live in about 3 weeks
One team, one timeline. Not a long stitch-up of plugins, modules, and design tiers — Lofty launches most sites in about three weeks.
— Migration —

Live in about 3 weeks.

Four steps to move to Lofty Front, the done-for-you website solution from Lofty. Same domain, no SEO loss.

01
We gather
Brand kickoff — listings, photos, service areas, brand direction.
02
We build
Designer ships your site, with a landing page per service area.
03
We rank
Schema, hyperlocal tuning, AEO-friendly content. Blog live at launch.
04
You approve
Final review with you. We launch. You start closing.
Lofty Front

Everything you need to grow online.

One done-for-you website. All the essentials to get found, capture leads, and win more clients.

  • Done-for-you website Designed & built by our team, live in ~3 weeks
  • Hyperlocal SEO Schema-tagged pages for every neighborhood you sell
  • AI search visibility (AEO) Built to be cited by ChatGPT & Gemini
  • Live MLS/IDX sync Across 500+ boards
  • Custom domain & brand Your own domain with custom brand design
  • Lead capture on every page Built-in follow-up to turn visitors into leads
See plans

Explore how Lofty Front can grow your visibility and leads.

Get a custom quote and plan that fits your business.