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With Lofty, the award-winning, Agentic platform for real estate professionals.

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Lofty vs Carrot

Compare Carrot’s investor-focused website platform with Lofty’s concierge-built IDX experience for real estate agents and teams.

Lead capture, built in.
Live in about 3 weeks
Lead capture, built around you.
Built for
Carrot Investors and local businesses focused on lead generation.
Lofty Agents and teams serving buyers and sellers.
Site build
Carrot AI website builder with optional customization services.
Lofty Concierge-built around your brand and market.
Local visibility
Carrot Automated location pages and built-in SEO tools.
Lofty Hyperlocal pages built and maintained for you.
CRM & follow-up
Carrot CRM outreach tools, with advanced AI available as an add-on.
Lofty Connect every lead to smarter follow-up with Lofty CRM, available as an upgrade.
Service model
Carrot Build and manage your site, with optional paid services.
Lofty One concierge team builds, writes, and launches it for you.

Last reviewed: September 3, 2026.

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Three finished agent websites showing featured areas, featured listings, and a seller page
— Why Lofty —

Everything bundled in. No add-ons. No surprises.

MLS search, built in
Live listings from your MLS with map and neighborhood search, so buyers and sellers browse your market on your site — and every search becomes a lead opportunity you own.
Lofty CRM, natively connected
Website leads land straight in Lofty’s AI-powered real estate CRM, available as an upgrade — the same system 70,000+ top agents run their pipeline on — with qualification, nurture and routing already wired.
Ready for AI search
Buyers are shifting from Google to ChatGPT and Gemini. Your site shows up when prospects ask AI for the best Realtor — schema, structured content, answer-ready copy, all built in.
Live in about 3 weeks
One team, one timeline. Not a builder to learn and a page set to write yourself — Lofty launches most sites in about three weeks, built for you.
— Migration —

Live in about 3 weeks.

Four steps to move to Lofty Front, the done-for-you website solution from Lofty. Same domain, no SEO loss.

01
We gather
Brand kickoff — listings, photos, service areas, brand direction.
02
We build
Designer ships your site, with a landing page per service area.
03
We rank
Schema, hyperlocal tuning, AEO-friendly content. Blog live at launch.
04
You approve
Final review with you. We launch. You start closing.
Lofty Front

Everything you need to grow online.

One done-for-you website. All the essentials to get found, capture leads, and win more clients.

  • Done-for-you website Designed & built by our team, live in ~3 weeks
  • Hyperlocal SEO Schema-tagged pages for every neighborhood you sell
  • AI search visibility (AEO) Built to be cited by ChatGPT & Gemini
  • Live MLS/IDX sync Across 500+ boards
  • Custom domain & brand Your own domain with custom brand design
  • Lead capture on every page Built-in follow-up to turn visitors into leads
See plans

Explore how Lofty Front can grow your visibility and leads.

Get a custom quote and plan that fits your business.