Lofty vs Luxury Presence
Both platforms can help real estate professionals build a strong digital presence. Lofty stands out by connecting hyperlocal visibility, IDX search, and lead conversion in one growth-focused experience.
You pay for beautiful.
Live in about 3 weeks
We make beautiful rank.
Design model
Luxury Presence
Design is delivered through paid plan tiers, priced by project scope.
Lofty
Editorial, luxury-tier design support included in your plan.
Local visibility
Luxury Presence
SEO and GEO services are available on select plans.
Lofty
Hyperlocal SEO built around the neighborhoods and markets you serve.
AI search visibility
Luxury Presence
SEO & GEO capabilities are available, with scope varying by plan.
Lofty
Built for hyperlocal discovery across Google and AI search.
CRM & follow-up
Luxury Presence
Presence CRM is included in its website platform.
Lofty
Connects natively to Lofty's AI-powered real estate CRM, available as an upgrade, for qualification, nurture, routing, and follow-up.
Service model
Luxury Presence
Service depth expands across multiple plan tiers.
Lofty
One concierge team builds, writes, and launches your site.
Last reviewed: August 26, 2026.
— Why Lofty —
Get discovered. Capture demand. Convert more of it.
Lofty builds websites designed to turn local search visibility into property discovery, lead capture, and CRM-powered follow-up — so your site does more than look good.
Luxury design that ranks
Our premium design matches luxury-agency polish — editorial typography, custom photography, brand-led layouts — but every page is also tuned to rank for neighborhood searches.
Lofty CRM, natively connected
Luxury Presence includes its own Presence CRM. Your site connects natively to Lofty’s AI-powered real estate CRM, available as an upgrade — the same system 70,000+ top agents run their pipeline on — so qualification, nurture, routing, and follow-up are already waiting when a lead lands.
Ready for AI search
Luxury Presence offers SEO and GEO services, with scope varying by plan. Every site Lofty builds is answer-ready by default — schema, structured content, and neighborhood-level pages written to be the cited source when buyers ask ChatGPT or Gemini for a luxury agent in your market.
Live in about 3 weeks
One team, one timeline. Lofty launches most sites in about three weeks — brief to live, handled for you.
— Migration —
Live in about 3 weeks.
Four steps to move to Lofty Front, the done-for-you website solution from Lofty. Same domain, no SEO loss.
01
We gather
Brand kickoff — listings, photos, service areas, brand direction.
02
We build
Designer ships your site, with a landing page per service area.
03
We rank
Schema, hyperlocal tuning, AEO-friendly content. Blog live at launch.
04
You approve
Final review with you. We launch. You start closing.
Lofty Front
Everything you need to grow online.
One done-for-you website. All the essentials to get found, capture leads, and win more clients.
- Done-for-you website Designed & built by our team, live in ~3 weeks
- Hyperlocal SEO Schema-tagged pages for every neighborhood you sell
- AI search visibility (AEO) Built to be cited by ChatGPT & Gemini
- Live MLS/IDX sync Across 500+ boards
- Custom domain & brand Your own domain with custom brand design
- Lead capture on every page Built-in follow-up to turn visitors into leads
See plans
Explore how Lofty Front can grow your visibility and leads.
Get a custom quote and plan that fits your business.