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With Lofty, the award-winning, Agentic platform for real estate professionals.

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Lofty vs Placester

Both platforms help agents get online. Lofty builds websites for agents who want them to do more: win local visibility, capture intent, and connect that demand to a real estate sales workflow.

You configure a template.
Live in about 3 weeks
We build it for you.
Design model
Placester Template-based setup, configured by the agent.
Lofty Concierge-built custom design included in your plan.
Local visibility
Placester Local pages are built and maintained by the agent.
Lofty 40+ hyperlocal pages optimized for local search and AI discovery.
Property search
Placester MLS & IDX capabilities are available; support fees may apply by integration.
Lofty IDX search is part of a website experience designed to capture local buyer and seller intent.
CRM & follow-up
Placester CRM and email tools are available within its platform.
Lofty Connects natively to Lofty's AI-powered real estate CRM, available as an upgrade, for automated follow-up and pipeline management.
Service model
Placester Choose self-service tools or on-demand expert support.
Lofty One concierge team builds, writes, and launches your site.

Last reviewed: August 26, 2026.

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Three finished agent websites showing featured areas, featured listings, and a seller page
— Why Lofty —

Everything bundled in. No add-ons. No surprises.

One price, everything in
Concierge design, hyperlocal pages, and AEO are all in your plan, with native Lofty CRM available as an upgrade. No template wrangling, no DIY configuration.
Lofty CRM, natively connected
Your site connects natively to Lofty’s AI-powered real estate CRM, available as an upgrade — the same system 70,000+ top agents run their pipeline on — so website leads flow straight into qualification, nurture, and follow-up.
Ready for AI search
Placester promotes SEO foundations and AI-search readiness. Every site Lofty builds goes further by default — schema, structured content, and neighborhood-level pages written to be the cited source when buyers ask ChatGPT or Gemini for an agent in your market.
Live in about 3 weeks
One team, one timeline. No DIY template wrangling — Lofty launches most sites in about three weeks, built and optimized for you.
— Migration —

Live in about 3 weeks.

Four steps to move to Lofty Front, the done-for-you website solution from Lofty. Same domain, no SEO loss.

01
We gather
Brand kickoff — listings, photos, service areas, brand direction.
02
We build
Designer ships your site, with a landing page per service area.
03
We rank
Schema, hyperlocal tuning, AEO-friendly content. Blog live at launch.
04
You approve
Final review with you. We launch. You start closing.
Lofty Front

Everything you need to grow online.

One done-for-you website. All the essentials to get found, capture leads, and win more clients.

  • Done-for-you website Designed & built by our team, live in ~3 weeks
  • Hyperlocal SEO Schema-tagged pages for every neighborhood you sell
  • AI search visibility (AEO) Built to be cited by ChatGPT & Gemini
  • Live MLS/IDX sync Across 500+ boards
  • Custom domain & brand Your own domain with custom brand design
  • Lead capture on every page Built-in follow-up to turn visitors into leads
See plans

Explore how Lofty Front can grow your visibility and leads.

Get a custom quote and plan that fits your business.