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Lofty vs Sierra Interactive

Two platforms that both promise hyperlocal reach and AI visibility. Compare how each one gets there — what you configure, what arrives as an add-on, and who does the work once the site is live.

You get the platform.
Live in about 3 weeks
You get a team on it.
Design model
Sierra Interactive Five website designs, with the premium designs sold as upgrades on the lower packages.
Lofty Custom editorial design support included in your plan.
Property search
Sierra Interactive IDX websites with the first MLS feed included and further feeds priced per feed.
Lofty Included, with broad MLS coverage built for property discovery.
AI search visibility
Sierra Interactive Hyperlocal content, schema and site architecture aimed at citation in AI answers.
Lofty Structured hyperlocal content designed for modern discovery.
CRM & follow-up
Sierra Interactive Lead routing with built-in automation and behavioral follow-up.
Lofty Connect every lead to smarter follow-up with Lofty CRM, available as an upgrade.
Service model
Sierra Interactive Two rounds of website edits before launch, with unlimited technical support after.
Lofty One concierge team builds, writes, and launches your site.

Last reviewed: September 3, 2026.

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Three finished agent websites showing featured areas, featured listings, and a seller page
— Why Lofty —

Everything bundled in. No add-ons. No surprises.

One price, everything in
Design support, hyperlocal pages, AEO and the interactive map are all in your plan, with native Lofty CRM available as an upgrade. No design tier to upgrade into, no per-feed MLS charges, no separate engagement or dialer line items to reconcile.
Lofty CRM, natively connected
Sierra pairs its websites with its own CRM and lead routing. When Lofty builds your site, website leads land straight in Lofty’s AI-powered real estate CRM, available as an upgrade — the same system 70,000+ top agents run their pipeline on — with qualification, nurture and routing already wired.
A team, not a task list
The hyperlocal page set is written and kept up to date by an SEO team, not handed to you as a capability to fill in. New pages keep publishing after launch, tuned for both Google and AI search.
Live in about 3 weeks
One team, one timeline. Not a package to pick and a platform to configure — Lofty launches most sites in about three weeks, built for you.
— Migration —

Live in about 3 weeks.

Four steps to move to Lofty Front, the done-for-you website solution from Lofty. Same domain, no SEO loss.

01
We gather
Brand kickoff — listings, photos, service areas, brand direction.
02
We build
Designer ships your site, with a landing page per service area.
03
We rank
Schema, hyperlocal tuning, AEO-friendly content. Blog live at launch.
04
You approve
Final review with you. We launch. You start closing.
Lofty Front

Everything you need to grow online.

One done-for-you website. All the essentials to get found, capture leads, and win more clients.

  • Done-for-you website Designed & built by our team, live in ~3 weeks
  • Hyperlocal SEO Schema-tagged pages for every neighborhood you sell
  • AI search visibility (AEO) Built to be cited by ChatGPT & Gemini
  • Live MLS/IDX sync Across 500+ boards
  • Custom domain & brand Your own domain with custom brand design
  • Lead capture on every page Built-in follow-up to turn visitors into leads
See plans

Explore how Lofty Front can grow your visibility and leads.

Get a custom quote and plan that fits your business.