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Inman Lofty Named Official AI Partner of Real Estate Learn More

Close More Deals Faster With Mobile

With Lofty, the award-winning, Agentic platform for real estate professionals.

Take Me To App Lofty mobile app

For Real Estate Brokers

Give every agent best-in-class tools while leadership keeps a real-time view of production, compliance, and pipeline health.

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Lofty for real estate brokers

Brokerage-ready, agent-loved

Roll Lofty out across the organization with hierarchy, permissions, and shared lead pools — and give agents a platform they actually want to use.
Active Recruiting
Active Recruiting

Identify, track, and recruit top agents.

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Flexible Org Structure
Flexible Org Structure

Personalize user settings to fit your business perfectly

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White Label
White Label

Build brand loyalty with a custom theme, logos, and colors.

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Single Sign-On
Single Sign-On

Increase agent adoption by simplifying the user experience.

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Boost Agent Productivity

With time-saving automation and AI, Lofty is a powerful lead conversion platform purpose-built to help your agents close more deals faster. It’s easy to learn, and quick to drive results. Your agents will convert more leads, and the brokerage will see a higher return on advertising costs.
  • Agent Adoption Rate
    60%
    Higher than the industry average
  • Lead Conversion Rate
    48%
    Higher than the industry average
  • Agent Rating
    9/10
    By agents on G2 for ease of use.
  • Significantly Increase
    ROI
    From advertising expense.

Trusted by Top Agents, Teams and Brokers

Lofty
Lofty
Lofty
Lofty
Lofty
Lofty
Lofty

Recruit & Retain Top Agents

Loved by agents and teams, Lofty’s innovative and award-winning technology drives exceptional results, making it a powerful tool for brokers seeking to recruit and retain top talent.

  • Active Recruiting

    Identify, track and recruit top agents in your market.

    Schedule a Demo >

  • Competitive Edge

    Lofty converts 48% more leads than the competition.

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  • Speed to Innovate

    With new features added every month your agents can be confident they will always have the cutting-edge tech they need to win.

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Director of Operations at MORE Realty
I'm amazed by the forward-thinking product development team at Lofty. They consistently analyze the market and anticipate our agents' needs so we don't have to, regularly enhancing the platform with features purpose-built to serve our industry. Lofty is far and away the most valuable tool we offer our agents and is a clear differentiator for us in the marketplace.
Director of Operations at MORE Realty

Frequently Asked Questions

Haven't found what you're looking for? Try the Lofty Help Center or contact us
  • What is Lofty’s solution for real estate brokers?
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    Lofty provides an all-in-one platform built specifically for brokerages to manage recruiting, agent productivity, marketing, and transactions in one system. It helps brokers oversee their entire operation—from lead generation to closing—without relying on disconnected tools.

  • How does Lofty improve agent and team productivity for brokers?
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    Lofty improves productivity by centralizing CRM, marketing, communication, and transaction management into one platform. With automation and AI-driven workflows, agents can spend less time on manual tasks and more time converting leads and closing deals.

  • How does Lofty help with agent recruiting and retention?
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    Providing agents with best-in-class tools is one of the strongest retention strategies available. Lofty's platform — with AI, automation, branded websites, and lead gen — gives agents a compelling reason to stay and a strong pitch to attract new talent.

  • How does Lofty help lower operating costs for a brokerage?
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    By consolidating lead generation, CRM, marketing, websites, transaction management, and back office into one platform, Lofty eliminates the need for multiple disconnected tools and the overhead that comes with managing them. Fewer subscriptions, fewer integrations to maintain.

  • Can individual agents have their own branded presence within the Lofty platform?
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    Yes! Each agent gets their own SEO-optimized IDX website with their personal branding, while still operating under the brokerage umbrella. Brokers can set brand standards at the top level while agents have flexibility to personalize their own marketing.

  • Does Lofty include a back office solution for real estate brokerages?
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    Yes! Lofty includes a fully integrated back office solution that helps brokerages manage transactions, commissions, agent records, and reporting—all within the same platform as CRM and marketing. This eliminates the need for separate back-office systems.

Ready to Accelerate your Business Growth?

Complete the form to schedule a demo and one of our solution specialists will reach out to confirm your appointment.

 

We’ll make sure you receive -

  • A personalized tour and guidance from one of our top solutions advisors
  • Guaranteed lowest price on new subscriptions and add-ons
  • Instant access to your new Lofty account upon sign-up
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