Architecture

A real estate sale isn't a chat.

It's hundreds of parallel relationships — weeks long, across channels, with hard compliance to honor. Most AI tools break on at least one of these.

Memory

A hot lead replies after three weeks. The AI: “Who is this?”

Persistent · across sessions

Scale

200 leads tonight. You reach 5. The hot ones go cold while you sleep.

1 persona · ×N lead agents

Compliance

The AI texts a do-not-contact lead. Your broker calls before lunch.

Enforced before every action

Here's how the architecture answers all three.

L1Persona

AAnna LLily LLucas +custom

configurable identity · segment focus · personal style · autonomy · escalation · cadence

instantiates

L2Agent

two cooperating instances · same persona · same memory · two parallel conversation surfaces

Coordinator agent

talks to the realtor

× 1

▸ IN directives, questions, preferences

◂ OUT briefs, alerts, confirmations

Lead agent

talks to each lead

× N

▸ IN messages, activity, replies

◂ OUT responses, schedules, CRM updates

both apply the same operating pipeline

Perceive

a signal arrives — message, activity, or scheduled trigger

Understand

pulls relevant context — your style, the lead, the market

Decide

applies the playbook — segment, autonomy, escalation

Act

executes — sends, schedules, tags, escalates, hands off

shared substrate · same data, both instances

Playbooks

decision logic

Segment routing

your taxonomy — buyer, seller, luxury, FSBO, anything

Intent detection

graded signals — high · moderate · low

Escalation triggers

pricing · offers · contracts · channel failure

Handoff protocol

clean AI ↔ human transitions, state machine

Memory

persistent

Realtor profile

your tone, scripts, working hours, focus

×1

Lead memory

facts, preferences, deal-breakers, deadlines

×N

Activity history

every touch, reply, escalation, handoff

append

Learning loop

self-improving

re-injected into persona & playbooks every cycle

enforced by

L0Compliance

runs first · immutable

DNC opt-out identity language scope framing

L1 · Persona

One architecture. Many distinct agents.

Each persona is a complete behavior profile — different segment, different pace, different judgment thresholds. Different agents in practice, sharing the same architecture underneath.

Persona design space

AAnna LLily LLucas

Focuscategorical

Buyer-focused

LLucas

Seller-focused

LLily

General / Dual

AAnna

Tonecontinuous

direct consultative L A L

Autonomycontinuous

confirm autonomous A L L

Escalationcontinuous

deferred instant A L L

Cadencecontinuous

calm reactive A L L

Anna

general / dual

tone

warm

autonomy

propose

escalation

standard

cadence

daily

Lily

seller-focused

tone

consult.

autonomy

propose

escalation

fast

cadence

daily

Lucas

buyer-focused

tone

direct

autonomy

high

escalation

on intent

cadence

reactive

Custom

configure

tone

tune

autonomy

tune

escalation

tune

cadence

tune

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