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Close More Deals Faster With Mobile

With Lofty, the award-winning, Agentic platform for real estate professionals.

Take Me To App Lofty mobile app

All the power of BoldTrail — without the complexity.

BoldTrail (formerly kvCORE) is packed with features — but teams often lose weeks to setup and never touch half of them. Lofty delivers the same all-in-one power with a modern, AI-first experience your agents will actually adopt.

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All the power, minus the complexity

Both are all-in-one — only one is built to actually get used.

BoldTrail

Powerful — but heavy

Steep learning curve and lengthy setup
Feature-dense — much of it goes unused
Automation-led, with limited native AI
Enterprise-first; templated agent branding
Adoption often stalls after onboarding
Lofty

Powerful — and actually usable

Modern, intuitive interface agents adopt fast
Mobile-first — run your business from your phone
Native AI Sales Assistant that works your leads
Flexible websites built around your personal brand
Live in days, not months
See the difference in a live demo

The full comparison

CapabilityLoftyBoldTrail
All-in-one (CRM · IDX · leads)
Easy to useComplex
Native AI assistantLimited AI
Ways to generate leads33+Integrations
Mobile-first appImproving
Website & personal brandingFlexibleTemplated
Custom team roles & routing
Team communications
Speed to launchDaysHeavy setup
ContractsFlexibleLonger commitments
Entry price pointLowerHigher
New features shipped monthlyVaries
Onboarding & supportVaries by contract
Get all of this in one platform

Why teams switch to Lofty

Adopt it fast

A clean, modern interface means agents are productive in days — not stuck in months of setup and training.

AI that does the work

Lofty's native AI Sales Assistant replies, qualifies, and books showings — beyond BoldTrail's rules-based automation.

Your brand, your way

Flexible IDX websites and branding built around your identity — not locked into rigid enterprise templates.

Run it from your phone

A mobile-first platform designed for agents who work on the go, with the full toolset in your pocket.

See why teams make the switch

Why agents, teams & brokers pick Lofty

Agents & teams

  • All-in-one that's actually easy to use
  • AI automation built into every part of the workflow
  • 33 different ways to generate new leads
  • Flexible contracts and a lower price point

Brokers

  • Award-winning tech that attracts top agents
  • Flexible org structure that fits any brokerage
  • Lower total cost of ownership
  • White-label & single sign-on for clean IT integration
Find the right fit for your team
Top teams made the switch to Lofty
Robert Lucido Teams

Lofty Increases Conversion and Supports Accelerated Growth at ...

If you want to be successful in real estate, you need to focus on business generation. Since migrating to Lofty, we have increased our business growth by 42%.

Robert Lucido Jr.

Chief Strategy Officer

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Josh Miller Brokerages

Fast-Growing Brokerage Relies on Lofty to Support National Expansion

If you're a large, growing brokerage, I encourage you to consider Lofty as your platform of choice. We currently manage ...

Josh Miller

CEO & Co-founder

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Adam Frank Agents

From Frustration to Full Control: How Adam Frank Scales Smarter ...

My days before Lofty were full of dread and frustration, and trying to fight with a system that fought you right back. Once I moved to Lofty I would say at least 60% of my frustrations went away without having to do anything other than login.

Adam Frank

Agent & Real Estate Coach

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Frequently Asked Questions

Haven't found what you're looking for? Try the Lofty Help Center or contact us
  • Is BoldTrail the same as kvCORE?
    + -

    Yes. In 2024, Inside Real Estate — the company behind kvCORE and BoomTown — unified its products under the BoldTrail brand. So BoldTrail is the current name for the platform many agents still call kvCORE; the lineage is the same, just renamed.

  • Is Lofty a good BoldTrail alternative?
    + -

    Yes. Both are all-in-one platforms with CRM, IDX websites, and lead generation. Teams choose Lofty when they want that same breadth with a more modern, intuitive interface, a genuinely native AI assistant, stronger personal-brand customization, and faster agent adoption — without the steep learning curve BoldTrail/BoldTrail is known for.

  • Is Lofty easier to use than BoldTrail?
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    That's the most common reason teams switch. Lofty was designed mobile-first with a clean, modern interface, and reviewers consistently rate it as more intuitive — which means agents actually adopt it and use the features you're paying for, rather than defaulting back to old habits after onboarding.

  • Can I migrate my BoldTrail data to Lofty?
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    Yes. Our onboarding team migrates your contacts, notes, and history, helps rebuild your lead routing and automations inside Lofty, and gets your agents trained and live quickly — typically without a gap in your follow-up.

  • How does pricing compare?
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    Both use quote-based pricing. Publicly reported figures put BoldTrail around $499/month for solo agents (rising for teams and brokerages), while Lofty's entry pricing is often reported around $449/month. Because plans are tailored, the most accurate comparison is a quote for your exact team size and needs — we're happy to put one together.

Ready to Accelerate your Business Growth?

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  • A personalized tour and guidance from one of our top solutions advisors
  • Guaranteed lowest price on new subscriptions and add-ons
  • Instant access to your new Lofty account upon sign-up
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