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Close More Deals Faster With Mobile

With Lofty, the award-winning, Agentic platform for real estate professionals.

Take Me To App Lofty mobile app

Reach every buyer — and turn clicks into closings

Your buyers are scattered across Google, social, and search, and the leads you're not reaching go to whoever shows up first. Lofty runs your ads across every major platform, captures every lead in one CRM, and lets AI follow up instantly — so more of them turn into appointments.

See How Many Leads I Can Get
Real estate ads across Google, Facebook, Instagram and Bing

One partner, every lead-gen channel

Run one platform or all of them — built, managed, and optimized by Lofty.

Every major network

Google, Microsoft, and Facebook & Instagram — so you're in front of buyers on every platform they use.

Fully managed

Research, creative, budget, and optimization — all handled by Lofty. No ad-manager headache for you.

One CRM, one pipeline

Every lead flows into Lofty, where the AI Sales Agent follows up instantly so nothing goes cold.

Mix and scale

Start with one channel, add more as you grow — or run the whole stack from day one.

A fraction of portal cost

Managed ads deliver buyer leads at a fraction of what agents pay on Zillow or Realtor.com.

See what's working

Full attribution across every channel — track cost per lead and per appointment, not vanity clicks.

Four ways to reach your buyers

Not one product — four ad services you can run on their own or bundle together. Here's what each does and who it's best for.

Google PPC Ads

Attract high-intent buyers the moment they search. We customize your keywords to specific neighborhoods, school districts, military bases, and levels of intent based on your goals.
  • Keyword targeting by neighborhood, school district & price range
  • High-intent traffic from buyers actively searching
  • Leads captured in your CRM with instant AI follow-up
Best for: agents who want ready-to-act search leads and precise local targeting.
Create Ad Campaign
Google PPC ad example

Facebook & Instagram Ads

Put your listings in front of the right buyers and re-engage your sphere. We showcase your property to a relevant buyer audience and retarget people who engaged in the last 90–180 days.
  • Listing showcase ads to a relevant buyer audience
  • 90–180 day retargeting of engaged viewers
  • Re-engagement campaigns for your current CRM contacts
Best for: agents promoting listings and staying top-of-mind with their sphere.
Create Ad Campaign
Facebook and Instagram ad example

Microsoft (Bing) PPC Ads

Diversify beyond Google and reach an audience most agents ignore. Bing Ads reach a higher average age range and more desktop and PC users — often at lower competition and cost.
  • Reach desktop & PC search users
  • An older, higher-average-income audience
  • Frequently lower competition and cost per lead
Best for: agents who want to diversify and reach buyers competitors overlook.
Create Ad Campaign
Microsoft Bing ad example

Lofty Leads — MVP Package

The whole toolkit. Google, Facebook & Instagram, and Microsoft ads in one customizable, multi-channel program — with AI automated follow-up that converts leads into appointments.
  • All three ad channels, managed together
  • One customizable budget optimized across platforms
  • AI automated follow-up that turns leads into appointments
Best for: agents who can't afford to miss leads. Our top recommendation.
Get the MVP Package
Lofty Leads MVP multi-channel example

How the channels compare

Not sure where to start? Most agents get the best results running all three together — the Lofty Leads MVP.
Google PPC Microsoft (Bing) PPC Facebook Dynamic Lofty Leads MVPRECOMMENDED
Ad platform Google Search Microsoft Bing Facebook & Instagram Google + Bing + FB/IG (all 4 platforms)
Minimum budget $600/mo $600/mo $300/mo From $1,000/mo
Targeting Search keywords Search keywords Demographics & interests Search intent + audience data
Ad placement Google search results Bing search results FB & IG feeds · listing catalog Search results, feeds & listing catalog
Est. cost per lead $6–15 $8–20 $3–10 $5–12 blended
Best for High-intent searchers Desktop & older buyers Listing promotion & sphere Agents who can't afford to miss leads
Get the MVP Package

Frequently Asked Questions

Haven't found what you're looking for? Try the Lofty Help Center or contact us
  • Which channel should I start with?
    + -

    It depends on your market and goals. Google and Microsoft PPC capture high-intent searchers; Facebook & Instagram excel at showcasing listings and retargeting your sphere. If you're not sure, the Lofty Leads MVP runs all three together so you cover every audience — and we weight the budget based on your market.

  • What's included in the Lofty Leads MVP package?
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    MVP is a customizable, multi-channel program that combines Google PPC, Microsoft (Bing) PPC, and Facebook & Instagram ads — plus AI-automated follow-up that engages every lead and works to convert it into an appointment. It's our top recommendation for agents who want the widest reach.

  • How much should I budget?
    + -

    Ad spend varies by market. Single channels typically start at $300–$600/month; for the MVP bundle we build a custom budget across all three platforms. Even modest budgets usually deliver dozens of leads a month, and performance improves as we optimize bids and targeting over the first 4–8 weeks.

  • How quickly will I see leads?
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    Campaigns are typically live within about two weeks of your kickoff call, and first leads usually arrive in the first week of running. Performance keeps improving over 4–8 weeks as we tune bids, targeting, and creative using your market data.

  • Do you manage the campaigns, or do I?
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    Lofty manages everything — keyword and audience research, ad creative, budget, and ongoing optimization. You approve the direction; we run the channels.

  • What happens when a lead clicks my ad?
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    They land on a hyperlocal page built for their search, and when they submit their info it flows straight into your Lofty CRM. The AI Sales Agent sends a personalized follow-up within seconds — no manual response required from you.

  • How is this different from boosting a post or running ads myself?
    + -

    DIY campaigns and boosted posts use broad targeting, no CRM connection, and no ongoing optimization. Lofty uses structured audiences, market-specific creative, and direct CRM integration across every platform — so every lead is captured, attributed, and followed up automatically.

Ready to Accelerate your Business Growth?

Complete the form to schedule a demo and one of our solution specialists will reach out to confirm your appointment.

 

We’ll make sure you receive -

  • A personalized tour and guidance from one of our top solutions advisors
  • Guaranteed lowest price on new subscriptions and add-ons
  • Instant access to your new Lofty account upon sign-up
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