LOFTY stands out after an exhaustive search of nearly 20 different CRM’s
Accustomed to dated tools with technical limitations, the Pure Realty team sought out proven technology solutions that could not only streamline operations and drive the business forward but serve as a draw for agent recruitment. They understood that technology tools were only helpful if agents used them in their day-to-day work. With this in mind, McKenna led a comprehensive review of 17 different systems and eventually found Lofty. Lofty enabled Pure Realty to manage the permission and user scheme for the platform, providing both the collaboration and flexibility needed to ensure every agent can work together effectively. Within just one year of utilizing the platform, Pure Realty saw incredible results with astounding agent retention, adoption and profit.
“Lofty was the platform that checked every single box for us. It is easy to use and incredibly intuitive which means no matter how many years our agents have been in the business or their level of technical skill, they can easily step in and use the system to start generating results” —Molly McKenna
As Pure Realty continues to expand, Lofty will be able to champion the firm’s plans by providing the innovations needed to support a rapidly growing independent brokerage.
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