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Lofty Named Official AI Partner of Real Estate Learn More

Who We Help

For Agents

Automate your marketing programs, capture and convert more leads into deals.

For Teams

Streamline your sales process, maximize collaboration, and increase sales volume.

For Brokers

Boost agent productivity, lower operating costs, and accelerate profitable growth.

For Lenders

Partner with agents, receive shared leads, and grow your loan pipeline with a free companion CRM.
Solutions

Lofty AI

Put your business growth on auto-pilot with Lofty AI.

Agentic AI Platform

Our award-winning productivity platform for real estate, powered by Agentic AI.

Lead Gen Services

Be seen everywhere your clients are searching — and turn that visibility into your next closing.

Website Services

Hyperlocal websites built to be found and used, across search and AI answer engines.

Multi-Channel Advertising

Reach buyers on Google, Facebook & Microsoft — every channel managed, every lead in one CRM.

OpenAI AdsNew

Managed ChatGPT ads that put your name in front of buyers at the deciding moment.

Lofty Blast

One click turns a new listing into Facebook & Instagram ads and email.

Own Your ZIP Code

Facebook ads + direct mail postcards that farm your exclusive ZIP code for seller leads.

Social Ads

Managed Facebook & Instagram ads — sphere referrals and MLS-driven buyer & seller leads.

Google LSA

Google Screened — position zero above every ad, pay only for verified buyer calls.

Overview

Flexible and scalable AI solutions that save time and boost productivity.

Cowork

Streamline daily business operations and maximize productivity.

Sales Agent

Your very own virtual ISA, working 24/7 to capture and convert more leads into appointments.

Social Agent

Your always-on digital marketing assistant, to amplify your brand across social media and boost lead generation.

Homeowner Agent

Turn your database into an always-on seller pipeline—no manual outreach or management required.

Custom Agents

Build an AI agent for the repetitive jobs only you do—set it up once and it just runs inside your CRM.

Real Estate CRM

Powered by Agentic AI, our Smart CRM is designed to identify and develop new sales opportunities.

Power Dialer

Easily scale outbound communications to your leads, team members, and loyal customers.

Smart Plans

Automated, multi-step workflows that nurture every lead across email, text, calls, and direct mail — with built-in AI.

IDX Website

An SEO-optimized, fully customizable IDX website with intelligent home search that turns visitors into leads.

Hyperlocal Website

A done-for-you, hyperlocal IDX website built on Lofty to make you the local expert.

WordPress IDX Plugin

Lofty’s IDX Plugin provides a seamless integration between WordPress websites and our award-winning Agentic platform.

Social Studio

Put social on autopilot with a fully automated social media marketing tool.

Transaction Management

Streamline transactions from start to finish with paperless tools, and a full reporting suite.

Mobile Apps

All the power of our award-winning platform in the palm of your hand.

Closely App

Deliver an elevated, mobile-optimized home search experience for your customers.

Back Office

From first interview to closed transaction, we handle the operations so you can focus on growing your business.

Lofty MCP Server

Securely connect your own AI agents to the Lofty data and workflows that power your brokerage.

Website Design Services

A done-for-you, hyperlocal real estate website designed around your brand.

AEO for Real Estate

Be the agent AI recommends first, across ChatGPT and other answer engines.

GEO for Real Estate

Get recommended by AI search — the content generative engines want to quote.

SEO for Real Estate

Be the agent Google shows first, with local SEO built into every page.
Pricing
Resources

Blog

Stay informed with the latest on real estate technology, growth strategies, marketing, and more.

Success Stories

Hear directly from top real estate teams and brokers who have found success with Lofty.

Lofty Legends

Each year we recognize customers who have best leveraged the Lofty Platform to grow their business!

Lofty LIVE Training

Customers have access to over 50 LIVE training sessions a week.
Partners

Customer Referrals

Lofty customers can earn up to $1000 in instant rewards for every successful referral.

Integration Center

Join us in bringing value to a community of over 70,000 tech-savvy real estate professionals.
Company

About

The Lofty origin story.

Mission

The vision, mission, and values that guide us.

Leadership

Based in Phoenix, AZ our team is committed to driving customer success.

News

Stay up to date with Lofty company news.

Set up & Success Program

Guided onboarding, data migration, and a success plan that gets your team live fast.

Brokerage Implementation

Solution design, custom configuration, and rollout support built for large brokerages.

Call Center & Email Support

Real people on phone and email seven days a week, plus 24/7 self-serve help.
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Close More Deals Faster With Mobile

With Lofty, the award-winning, Agentic platform for real estate professionals.

Take Me To App Lofty mobile app

Lofty News

Lofty Helps Pass Senate Bill 690 Into Law, Eliminating Private CIPA Claims Against California Businesses

Lofty Helps Pass Senate Bill 690 Into Law, Eliminating Private CIPA Claims Against California Businesses

Oct 7, 2026

Lofty Launches MCP Server to Give Brokerages an Open Foundation for Their AI Strategy

Sep 28, 2026

Lofty Drives CIPA Reform to Protect Real Estate Agents from Litigation

Sep 2, 2026

Lofty Named Official AI Partner of Real Estate by Inman

Lofty Named Official AI Partner of Real Estate by Inman

Aug 12, 2026

Lofty Introduces House.ai at Inman Connect 2026

Jul 28, 2026

Lofty Expands AOS, Its Agentic AI Operating System for Real Estate, Anchored by New Cowork Experience

Jul 28, 2026

Lofty Launches CIPA Defense Program to Shield Real Estate Professionals from Meritless Litigation — at No Cost

Lofty Launches CIPA Defense Program to Shield Real Estate Professionals from Meritless Litigation — at No Cost

Jul 9, 2026

Lofty Launches Client Transaction Portal to Give Homebuyers and Sellers Real-Time Visibility

Jun 4, 2026

Lofty Introduces Canva Integration to Help Agents Shorten Workflows and Eliminate Distribution Bottlenecks

May 12, 2026

Lofty Wins Gold at the 2nd Annual 2026 Globee® Awards for Artificial Intelligence

May 7, 2026

Lofty Earns Bronze Stevie® Award in 2026 American Business Awards® for New Agentic AI Operating System

Apr 24, 2026

Lofty Introduces Homeowner Agent to Proactively Deliver Seller Leads

Apr 1, 2026

Lofty Named HousingWire Tech100 Winner for the 7th Consecutive Year

Feb 6, 2026

Lofty Launches the Real Estate Industry’s First Agentic AI Operating System

Feb 2, 2026

Lofty Hailed as Best AI-Powered Platform in 2025 Inman AI Awards

Oct 24, 2025

Lofty Unveils AI Marketer, Turning Social Media into a Competitive Advantage for Real Estate Agents and Teams

Sep 23, 2025

Lofty Introduces Blast by Lofty for Effortless, Hyper-Local Lead Generation

Jul 29, 2025

Lofty Fortifies Its Commitment to Excellence in Supporting a Growing Customer Base

Jul 23, 2025

Lofty Wins Gold at 2025 Globee® Awards for Technology Innovation

Jul 19, 2025

eXp Realty Names Lofty Preferred Solution Provider in New CRM of Choice Program

eXp Realty Names Lofty Preferred Solution Provider in New CRM of Choice Program

Jul 2, 2025

La Rosa Relies on Lofty to Support National Expansion Strategy

Jun 24, 2025

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Who We Help

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Own Your ZIP Code
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