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Quick Tips for Converting Real Estate Listing Portal Leads


Are you having trouble finding warm leads for your real estate business? Perhaps you’re looking in the wrong place.

Zillow and Redfin are two of the largest lead generation listing portals, let alone real estate, websites out there. Many real estate agents flock there to find hot leads, and they find them aplenty. After all, someone looking for places on Redfin is probably actively looking to buy, right? But that’s just the problem – so many agents already use the two sites as their go-to method. That means by the time you reach out to them, those hot leads have already been picked over by the several other real estate agents who had the same idea you did! In fact, it’s most likely that 4 other agents have already reached out to them, and according to NAR Research, 95% of people work with the first agent they talk to.

So, how do you find the leads that are right for you? Curate your funnel, and find those buyers earlier in the home search process. Prove that you’re not only an agent, but a thought leader. Start a regular newsletter with tips for a new homeowner: how to care for a home, when to plant those pesky flowers, or how to settle into a new neighborhood. They’ll soon see you as the specialist, and they’ll consult you when they are ready to buy or sell for the first time. Get to them early, and you’ll be their go-to. Remember – by the time they go to Zillow or Redfin, it’s too late.

By reaching out to top-of-the-funnel leads, you’re able to not only get to them before other agents, but you also have the opportunity to create a unique relationship with the buyer or seller. The best way to start down this path is to reach out to them at the ideal time, rather than when they’ve already made up their mind. Check out our post on the best time to reach out to a lead to keep your momentum up, and let us know your favorite tactics for finding and reaching out to potential leads!

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