Chime’s Geographic Farming Innovation to Elevate Lead Conversion
Geo-Farming Feature Will Combine Local Market Intelligence with AI-Powered Marketing Automation
Phoenix, AZ – November 10, 2022 – Chime Technologies, an award-winning real estate technology innovator, today announced Geographic Farming, a new feature, soon to be released, in the Chime platform. A unique geo-farming capability, Chime’s latest innovation will combine deep local market intelligence with AI-powered marketing automation. Real estate professionals will be able to do more than simply blanket a neighborhood with mailers and instead make data-driven decisions about where to invest marketing resources, understand if and how they are gaining market share, and elevate lead conversion with fully automated marketing campaigns.
Unlike other geo-farming solutions, Chime’s Geographic Farming innovation provides a complete market analysis with deep local intelligence. After drawing a geo-fenced area on a map through the Chime user interface, customers can review the market analysis data on area sales volume, average sales price, competitor market share, potential gross commission income (CGI) and more. From there fully automated campaigns are easy to configure and are integrated directly into Chime CRM to maximize lead engagement, management, and nurturing.
With Chime’s geo-farming feature, real estate professionals will be able to:
- Clearly identify areas of opportunity, potential sales volume, and GCI;
- Focus marketing dollars on the highest potential neighborhoods;
- Track engagement and leads by either text or QR code;
- Leverage Chime Smart Plans and automations based on lead engagement;
- Compare their progress versus competitors as market share is gained.
“Geo-farming is not a new strategy for agents looking to boost brand awareness in a given area, but in today’s dynamic market, it’s not enough to simply target customers on a map,” said Stuart Sim of Chime. “This capability will enable real estate agents to dive deeper and clearly identify areas of opportunity based on potential sales volume or CGI. All that data and analysis ensures they have the insights needed to dominate their local market and do so cost-effectively.”
To learn more, visit https://chime.me/
About Chime Technologies
Chime is an award-winning real estate technology innovator headquartered in Phoenix, Arizona. Our AI-powered platform empowers real estate professionals, teams, and brokerages with the tools they need to automate lead generation operations, drive conversions, and grow their business. For more information, visit www.chime.me.