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Pure Realty Drives Agent Recruitment and Profits with Chime

In just the first year, Chime's Innovative CRM system increased the brokerage’s profit year-over-year from online leads alone

Phoenix, AZ – August 24, 2022 – Chime Technologies, an award-winning real estate technology innovator, today announced independent brokerage, Pure Realty, has leveraged the Chime platform to successfully serve as the foundation for agent recruitment and firm growth. Boasting an astounding technology platform adoption rate of 87% of Pure Realty agents, the brokerage has increased their profits from online leads year-over-year since signing on with Chime in 2017. To learn more, check out our video or download the case study.

After transitioning away from a national brokerage firm in 2019, the Pure Realty team sought out technology innovations that could not only streamline operations and drive the business forward but serve as a draw for agent recruitment. After a comprehensive review of nearly 20 different CRM systems, the team selected Chime’s award-winning platform to serve as the foundation for their efforts.

“As a boutique firm, offering innovative technology sets us apart from the competition and gives our recruitment process the firepower it needs to bring agents into the fold,” noted Pure Realty, Director of Operations, Molly McKenna. “Chime was the platform that checked every single box for us. It is easy to use and incredibly intuitive which means no matter how many years our agents have been in the business or their level of technical skill, they can easily step in and use the system to start generating results.”

With an integrated IDX web site and the industry’s only native-built AI Assistant, plus customizable automation tools such as Smart Plans, Chime provides all the capabilities a growing firm needs to help fuel the success of their agents. From tracking open house leads to email newsletters, online lead generation to managing loan forms, Chime’s comprehensive capabilities empower agents to generate, nurture and drive leads to close, ensuring fast-growing brokerages like Pure Realty can set themselves apart and bolster recruiting efforts.

“Our agents that use Chime absolutely love it. In fact, I use Chime as a key selling point in our recruiting calls and materials. The adoption of innovative technology is a huge competitive advantage for us,” noted McKenna.

Despite increasing agent demand for technology, CRM adoption rates across the industry are a mere 20%. Pure Realty not only has an adoption rate of 87% but boasts an impressive 86% agent retention rate compared to the industry average of just 40 to 50%.

“Brokerages across the country are under intense pressure to stand out from the competition to not only close deals but attract new agents and spur growth. Innovative technology can help them do both but only if brokers can ensure their agents make use of the investment,” said Stuart Sim, Head of Industry Development of Chime. “Our new enterprise product is purpose built with the brokerage in mind. Featuring an easy-to-use CRM system underpinned by AI-driven applications, our platform is known for its ease of adoption. As Pure Realty continues to rapidly expand our team will be prepared to support their efforts by delivering new technology advancements tailormade to drive business growth.”

To learn more, read the Pure Realty case study.

About Chime Technologies

Chime is an award-winning real estate technology innovator headquartered in Phoenix, Arizona. Our AI-powered platform empowers real estate professionals, teams, and brokerages with the tools they need to automate lead generation operations, drive conversions, and grow their business. Chime Technologies operates as a US subsidiary of Renren, Inc. (RENN). For more information, visit www.chime.me/.