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A trend in brand marketing that is showing an excellent return on investment (ROI) is customer-driven content. Contrary to what intuition might tell you, developing a branding campaign is not about...
This week in Tech Thursday we’ll go over a topic I have spent many years studying; Machine Learning. We’ll also cover how this applies to real estate. Zillow Zestimates are well known to be...
Branding is important for your real estate career. Sure, you can (and often should) leverage your brokerage as a brand, but you need to train your market area to recognize you as an individual agent...