How to Leverage Technology To Attract Top Agents
In today’s fiercely competitive real estate market, brokerages and team leads are all vying to attract top performing agents. This is vital as recruiting these types of agents is essential to becoming a successful brokerage. According to the Agent Movement Index, there’s an increase in agent mobility in 2024 and what better way to capitalize on that mobility than by leveraging cutting-edge technology tools. Here are just a few strategies to keep in mind when trying to recruit agents:
Leverage Social Media For A Well Rounded Digital Presence
In our world today, image is everything which is why your online presence should be your number one priority when attempting to recruit agents. If you want to get noticed by the best you must be the best, especially when it comes to your marketing, website and social media. In addition, you want to show new recruits that you are capable of not only showcasing yourself but that you can provide assistance for them to build and manage their own personal brand. Networking on social media is the best way to find out what different types of agents want from a new brokerage, plus over 77% of realtors utilize social media for professional purposes. This is more reason to leverage a platform like Lofty’s Social Studio where you can feature your social presence with a website social feed. Sync your social platform content directly to your IDX website to provide more content and drive traffic back to your social channels. You can also auto-post listings and personalize the content to ensure that it represents your brand and unique offerings.
Incorporate a True All-In-One Platform
Recruiting and retaining agents becomes easier when you have an effective CRM. In ultra-competitive markets, brokerages and team leaders require distinct advantages. This is why streamlining agent workflows is crucial. You don’t want your agents to be stuck trying to figure out and juggle multiple pieces of technology. Many brokerages take on various vendors in order to create a seemingly faux “all-in-one” but finding a true all-in-one solution will help simplify the learning and daily use for your agents. Unlike other platforms, Lofty handles everything from search to settlement. Lofty was designed to optimize performance with multi-channel communications, advanced lead routing, customizable roles, agent accountability reporting, and more. Stand out as the very best among all agents with a platform that delivers everything a true "all-in-one" platform should: increased productivity, robust lead generation, and reduced marketing time with better returns.
Offer Robust Lead Generation
Providing effective lead generation for your agents is vital for both the agent and your business's long term success. At Lofty we take a unique 360° approach to lead generation. Rather than simply running 1:1 ad campaigns on your behalf, our marketing team works closely with customers to understand their goals and budget. Plus, we create a tailored marketing strategy that utilizes multiple campaigns and advertising programs, all coordinated to engage prospects during different points throughout their journey. This strategic approach not only enhances agent satisfaction and productivity but also reinforces your brokerage's commitment to staying ahead in technology and education, making it an attractive choice for top-performing agents seeking to maximize their potential.
Recruiting top agents takes more than just dollar signs, utilizing high-end technology is essential to attracting and retaining top performers. By leveraging social media for a well-rounded digital presence, incorporating a true all-in-one platform and offering robust lead generation, brokerages can provide agents with plenty of resources they need to thrive. These initiatives not only boost productivity and satisfaction but also sets up your brokerage as a leader. Embracing these strategies ensures brokerages remain competitive in attracting recruits all while driving long-term success and growth.
To learn more about how to recruit top talent for your team or brokerage visit us at lofty.com.